Geely Auto Group has launched LYNK & CO, a new global car brand with the ambition to challenge the conventions of the automobile industry.

Designed and engineered in Sweden and born digital, LYNK & CO introduces a new business model, an open API, personalized services, sharing possibilities and the first dedicated app store for cars. The first car in the range is the 01, a bold and tech-laden SUV, built on the Compact Modular Architecture (CMA).

Alain Visser, Senior Vice President of LYNK & CO commented, “Our industry has been refining design and engineering successfully for decades, but not so much the distribution and ownership model. Our customers’ values and preferences have evolved dramatically. It is time for us to step into the future and reinvent the model to become a comprehensive solution for mobility and lifestyle.”

“Introducing a premium range of cars, at the most accessible of price points, challenging and redesigning every link in the chain. Our aim is to enrich and simplify car ownership by redefining how they are bought, owned, connected, serviced and used.”

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The LYNK & CO 01 will be followed by 02, 03 and so forth as a full range, reflecting the brand’s idea of simplifying and challenging industry conventions, right down to model names.

The 01 is characterized by a strong personality in its #design, capturing both its European and Chinese genes, and the latest technology; the heart of which is an ‘always connected’ state, and open application programming interface (API).

The LYNK & CO brand and the 01 have been developed to address the needs and preferences of the new global and connected generation of consumers. Its natural habitat is the mega-city and these frantic and culturally diverse places have provided much inspiration.

Geely design Sweden, part of Geely design Global, has developed the design philosophy and form language for LYNK & CO with support from studios in Shanghai, Barcelona and Los Angeles.

Engineering and technology for the new range has been developed under CEVT (China Euro Vehicle Technology), the shared Geely and Volvo research and innovation center. The new LYNK & CO 01, and each of the forthcoming line-up of LYNK & CO cars, will be based on the CMA (Compact Modular Architecture), an advanced modular architecture capable of accommodating many body styles and sizes, which also underpins Volvo’s new compact car range and many upcoming Geely models.

Powertrains for LYNK & Co models will comprise of electric, petrol and diesel option. The engines will allow for fuel economy figures and performance among the best in their class. Helping to improve fuel economy and reduce emissions further is a seven-speed double-clutch transmission (DCT) developed by CEVT, which will be available across the line-up, alongside a manual gearbox.

The core and heart of the LYNK & CO brand is connectivity. Customers will find a range of connected technologies on offer in the vehicles. All cars will come with a large central touchscreen and telematics systems that are always connected to the internet and the car’s own cloud.

The car has a share button, enabling the owner to provide others with access to the vehicle via a shareable digital key. Via the LYNK & CO app they control, monitor and share their car from a smartphone, or directly from the car.

For safety, the new LYNK & CO 01 and all future models will use an advanced front structure, sturdy side beams and relevant crash structures. As well as all its passive safety features, the LYNK & CO 01 will feature Forward Collision Warning (FCW) and Autonomous Emergency Brake (AEB), Pedestrian Detection with automatic emergency braking, Adaptive Cruise Control (ACC), Blind Spot Detection (BSD) and Lane Departure Warning (LDW) to name just some of its active safety systems.