|Go Auto Group of Companies (Go Auto) today officiated its first 4S Center at the Glenmarie Automotive Hub to facilitate the procurement of GWM (Great Wall Motor) and Haval vehicles.|
The Go Auto 4S Center (Sales, Service, Spare parts and Spray Painting) falls under its subsidiary, Go Automobile Manufacturing. The Go Auto Group of Companies also include Go Auto Sales, Go Auto Services and W&R Construction.
Motor buffs have probably heard of Great Wall Motor vehicles from back in 2011, when the Chinese auto makers first turned up in the country with the Wingle. GWM is China’s largest SUV and pick-up manufacturer and listed in the Hong Kong and Shanghai Stock Exchanges. The company has a production capacity of 2 million vehicles and sold over 700,000 units in all of last year, making them China’s eighth largest automakers. The company’s Haval SUV variant holds the number one sales in the segment in China. The company currently employs almost 30,000 in China alone.
GWM’s distributorship is held by Go Auto Group when it first arrived in the country. More recently, Go Auto gained the EEV manufacturing license courtesy of the local International Trade and Industry ministry to produce vehicles and expand the brand’s influence to related Asian countries. And, with a ready production facility in Gurun, Kedah where GWM and Haval vehicles are manufactured, Go Auto is pushing towards a stronger presence both domestically and for the export markets such as; Thailand and Cambodia. This monumental progress is spurred by Go Auto’s bold strategic move to establish up to 65 4S centers nationwide by 2017.
Following a positive reception of the reasonably-priced Haval M4 Compact SUV, Go Auto is targeting a total sales of 6,000 units across the GWM and Haval line-ups for the year. According to Go Auto, the M4 has been a popular variant with more than 2,500 bookings since it first came out. The M4 manual or automatic transmission has a price tag ranging between RM 49,739 and RM62,759. The variant even garnered Car of the Year and Best Value for Money SUV recognition from the local motoring media.
Go Auto’s first 4S Center Glenmarie
The Go Auto 4S Center Glenmarie, which absorbed an investment costs of RM 2.5 million, is purposeful to provide a one-stop shop for all GWM, Haval and Wingle pick-up vehicles. The 4S center houses the usual main showroom, sales rooms, customer and waiting lounge, delivery bays, spray paint booths and fifteen service bays. The main showroom can exhibit up to five cars, and there are 30 staff on duty to serve walk-ins on a daily basis.