Goodyear Malaysia has launched its latest premium tyre, the Eagle F1 Asymmetric 3, at the Sepang International Circuit. The Goodyear Eagle F1 Asymmetric 3 premium, luxury sport tyre delivers a 31% better wear performance and shorter braking distance on dry & wet roads helping drivers to stay in control and to enjoy the journey. With proven Eagle family test wins and an OE track record, including the new Jaguar XF, it is Goodyear’s premium offering for excellent braking performance, responsive handling and control in both dry and wet conditions.

The premium sport segment is clearly a growth market, expected to increase with an compound annual growth rate of more than 6% from 2016 to 2020 in Asia Pacific. This is primarily driven by expected growth in China (5.9%), Australia (5.7%) and ASEAN countries (9%).

The new Eagle F1 Asymmetric 3 is packed with new technology, such as the Grip Booster Technology and Action Braking. The Grip Booster comprises a grip booster compound and adhesive resin for stickiness, which deliver strong grip for shorter braking and improved handling. The Active Braking Technology increases the contact surface and grip when braking, which allows for a shorter braking distance. On the other hnd, the new reinforced construction technology delivers a stronger, lightweight construction improving handling, cornering performance, tread wear and fuel efficiency.

The Eagle F1 Asymmetric 3 has been tested by independent German organization DEKRA which resulted in a strong performance on tread wear compared to other premium tires on the market. In fact, the Goodyear Eagle F1 Asymmetric 3 is projected to offer up to 11,500 km extra mileage (or +31% better wear performance) versus the average of three leading competitors.

Additionally, the independent TÜV Süd Benchmark Test ordered by Goodyear show that the Eagle F1 Asymmetric 3, compared to the average of three leading competitors, having a 2.6 meter shorter braking distance (9% better performance) on wet roads, a 1.3 meter shorter braking distance on dry roads (4% better performance) and 4% better wet handling. The same test results also show a 10.9% better rolling resistance compared to the average of the three tested competitors, which represents the second best rolling resistance performance of the tire brands tested.

For the Malaysian market, the new Goodyear Eagle F1 Asymmetric 3 tire will be offered in 17-inch to 20-inch wheel sizes, with up to 34 sizes available. The Goodyear Eagle F1 Asymmetric 3 tyre retails from RM668 to RM1,820 at Goodyear Autocare and Servitekar outlets, as well as authorized Goodyear dealers nationwide.