This Holiday Season was extra special for lucky winner Hairunazuan Bin Nordin who won the Grand Prize of RM 50,000 in the “Caltex: Fill, Swipe & Win” Campaign. Hairunazuan, an AmBank credit cardholder since 2014 was presented with the mock cheque at the prize presentation ceremony in the capital city.
Present at the prize giving ceremony were Anthony Chin, Deputy Managing Director of Ambank Retail Banking, Syed Anuar Syed Ali, Ambank’s Head of Group Corporate Communications & Marketing, along with Chevron Malaysia’s Retail District Manager Chang Swee Wah and fellow collegaue from the Lead Card Marketing & Sales Automation division Damien Ong.
The “Caltex: Fill, Swipe & Win” Campaign was a joint marketing collaboration with Caltex to reward all existing and new AmBank credit and debit cardholders. To participate in the campaign, cardholders only had to register via a one-time SMS and fuel up with a minimum spend of RM50 at any of the 420 Caltex stations with their AmBank Credit or Debit cards. Cardholders with cumulative monthly spending of RM200 and RM400 were also awarded with additional 25 and 50 entries respectively. Apart from the Daily Cash Back, there was a total of RM70,000 worth of cash prizes comprising the Grand Prize of RM50,000 and four monthly cash prizes of RM5,000 each that were given away.
Jade Lee, Ambank;s Retail Banking Managing Director, said, “The campaign was launched to provide more rewards to our cardholders in the form of cashback on their daily petrol use at Caltex. We at AmBank are consistently creating new and innovative products and services, bearing in mind the ever changing demands and needs of our customers. We believe in rewarding our customers and we are delighted to share this joyous occasion with Encik Hairunazuan. Our congratulations to him and a big thank you to all our customers for their overwhelming response during the “Caltex: Fill, Swipe & Win” Campaign.”
“The Caltex Star is our symbol of quality, value and service, and it is a constant reminder of our commitment to our customers to make their journeys more enjoyable. We are constantly on the lookout for new partnerships to deliver exciting campaigns to suit the evolving needs of our customers, and with that, we are honored to have partnered with AmBank for the “Caltex: Fill, Swipe & Win” Campaign,” Chevron Malaysia’s Country Chairman Shahid Ahmed added.
“I had a pleasant shock and am also happy at the same time, to win the Grand Prize of RM50,000. As a family, we will use our winnings the best we can and also save with AmBank for our children’s future needs,” the Grand Prize winner commented.
The “Caltex: Fill, Swipe & Win” Campaign commenced on 1 June and ended on 30 September. The campaign boosted year-on-year retail spending by 14% and garnered an increase of 35% AmBank card spend at Caltex stations.