Since its launch in December 2008, the 3rd Generation City has sold more than 36,000 units. With the Taffeta White, Honda Malaysia is targeting a monthly sales of 1,700 units with 40% of sales deriving from the Taffeta White.
In conjunction with the new color introduction, Honda Malaysia takes the opportunity to promote the notions of advancement in life, which is inspired by an internal customer profile study conducted recently. According to the study, more than 50% of the 3rd Generation Honda City owners considered their purchase decision a part of progression in life. Thus, a rock-climbing activitiy themed Get on the rock! with Honda City was initiated by the Company to support a sort of advancement in life for potential individuals and buyers. The month-long rock climbing competition has started at the One Utama Shoppng mall in Bandar Utama, Petaling Jaya.
Honda Malaysia seeks to use this popular physical sport as a channel to reflect the quality attitudes required to advance and progress in life, as rock climbing requires coordination between strength and strategy. What is more subtly required in the pursuit is determination, the mental strength that underpins one’s success in a climb.
“We are pleased to learn that existing City owners decided on the City with such emotional motivation and consider it a choice ride that marks their change in life,” said En. Rohime Shafie, President and Chief Operating Officer of Honda Malaysia.
He added, “On behalf of Honda Malaysia, we would like to thank our City customers for their trust and support in our products. For those who choose City to mark their change in life, the Company is indeed honoured to be able to be a part of their growth. With the new Taffeta White, we hope to be able to provide our customers with more choices, as they move on to a higher level in life.”
The Get on the rock! with Honda City competition consists of two categories targeting participants aged 21 years and above: Open and Pro Climber. By definition, the Open category targets anyone, even the non-climbers, in a team of two (2). The Pro Climber category targets climbers with climbing experience rated Grade 6c, a French Numerical climb rating system with 1 being the easiest and 9b being the most difficult.
Registration period is open from today until December 7. Participants for Open category are required to submit one (1) climbing photo shot that best interprets one of City’s unique qualities: Style, Performance, Practicality and Best-in-class, whereas participants from the Pro Climber category will need to submit four (4) photo shots that truly reflect all City’s qualities.
The submission will be evaluated via an online public voting system, where 25 teams from Open category and 20 competitors from Pro Climber category are short-listed. The final showdown between the short-listed competitors is scheduled to take place on December 18 in Camp5, Asia’s premier indoor climbing gym in One U.
During the final showdown, the team from Open category that climbs the most mileage in 2 hours would win an adventure-filled climbing trip on the limestone cliff in Krabi, Thailand worth RM3,500 along with a 1-year membership in Camp5.
Winner from the Pro Climber category, on the other hand would get a chance to meet with Reini Scherer, one of the world climbing champions, in a climbing clinic in Austria worth RM13,000 in addition to the RM2,000 cash prize. This climbing clinic is a dream for many pro climbers who crave to learn from the best and advance their skills.
The Honda City is available in two grades, the Grade E and Grade S which are priced at RM 90,480 and RM 85,480 respectively.For more information, please call Honda Toll Free number at 1-800-88-2020, or log on to www.honda.com.my for more details