Honda expects all-new City to contribute largest portion of the sales pie chart

Honda Malaysia today presented the all-new City in its fourth generation guise at the Publika, Kuala Lumpur. The new Honda City has been on a roadtour barrage since it was first previewed at Honda M’sia performance brief. (click to enlarge)

Since the City’s debut in 1996, the variant has spurred 22 million units for Honda around the globe. The variant debut in this country in 2001, and since then there are some 145,000 units of City on the roads. Although market sentiments were way better back then, Honda M’sia is still confident that the variant, now in its fourth-generation, would continue to be well accepted in the country; especially amongst first-time car buyers, young families and college students. Honda M’sia is expecting the new City to contribute 40 percent of its targeted total sales of 76,000 units for the year.

All-new Honda City incorporates ‘H’ design which stresses Human Center philosophy

As previously mentioned, the new Honda City is offered in essentially four versions; S, S+, E and the top flight V-spec. The City’s design motif adopts the ‘H’ Design, which literally means Human Center.

At the front, the City has a wing face which is highlighted by a chrome grille that resembles that of the current Jazz Hybrid and Civic. The headlights consist of non-projector halogens (even for the high-spec), whereas the foglight areas are patched up with black-mesh fillings for the bottom-rung Citys. The top flight City, though, gets rounded foglights. A platinum front grille is provided on the V-spec. On the side, the City portrays a well-toned form with a deeply-etched shoulder line from the front door all the way to the rear lights. Side mirror with turning light, and the unmistakable shark fin antenna on the roof (only for the City V-spec) towards the rear form the City’s side profile preposition. From the rear, the slight protruding lights, chrome insert at the center of the boot lid and rear reflectors give the City a bulked up and up-market profile when compared to the previous generation. Lastly, several steel and alloy wheels in 16-inch size are available just for the new City, depending the grade.

The new City’s “Man Maximum, Machine Minimum” interior concept comprises mostly black with silver trimmings as well as seats with black leather material. Conveniences and amenities include; Push start switch (E and V types), Cruise control (V type), 7” touchscreen with MirrorLink (V type), a rear air-conditioning outlet (E and V types), and a segment leading boot space of up to 536 liters. The steering comprises the necessary switches, including Hands-free phone control, valid for the S+, E and V types. For the V-spec City, the steering even gets a Voice Recognition switch to access the infotainment system. In the instrument panel, there is a three-pronged illuminated cluster that displays important vehicle information. The new City is the first in its segment to include 8 cup holders and ample storage compartments. At the same time, occupants are virtually ensured of pretty consistent sound, thanks to the new City’s 8-speaker layout, only for the V-spec.

A 1.5-liter SOHC (single overhead cam) engine that’s mated a CVT gearbox enables the new City to push to 120 PS at 6,600 rpm and 145Nm @ 4,600 rpm of torque. According to the City project person from Japan, the new City’s fuel economy has been improved by as much as 30 percent, compared to the previous generation. The improved fuel economy is attributed to enhanced gear ratios and the available ECON mode.

In terms of safety, the new City is the first in its segment to offer 6 airbags, which consists of Dual frontal airbags, Side Airbags and Side Curtain Airbags; together with Vehicle Stability Assist (VSA), only for E and V specifications. Additionally, there are the Hill Start Assist and Emergency Stop signal for the top two versions, and an ISOFIX across the range.

All-new Honda City price and availability

Having garnered a pre-launch booking of 1,008 units, Honda M’sia is confident that the numbers for the new City would leap to an average of 2,500 units per month. The new City is offered in these colors; Modern Steel Metallic, Alabaster Silver Metallic, Taffeta White, Crystal Black Pearl, and a new Brilliant Sporty Blue Metallic. The new City starts at RM 75,800 for the S, 78,800 for the S+, 83,800 for the E and 90,800 for the V-spec. Optional Modulo package with the usual front, side and rear skirtings costs an additional RM 3,200.

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