Spurred by the top-selling variants like the Honda City and Jazz, Honda Malaysia is on a constant uprise in the non-national segment over the past year in percentage terms and accumulated sales, compared to their nearest rivals. Other Honda variants which contributed to last year’s surging figures include the Civic and Accord.
The CR-V and HR-V, two new variants that were launched earlier this year, have also largely contributed to Honda Malaysia’s uptrend total figures for the year. The HR-V, as a matter of fact, has received more than 10,000 bookings since its revelation at the beginning of March. Due to popular demand, the Honda HR-V now has a waiting period of between 3 – 4 months. However, Honda M’sia has assured its customers that they would strive to reduce the wait by virtue of increasing production lines and faster deliveries.
All in all, the HR-V, CR-V and top Honda variants have been market leaders in their respective segments for the months of January and February.
On the subject of GST, the fuzz which spreads across the country like wildfire with its implementation on 1 April is inevitable. Basically, the GST replaces the usual SST (Sales & Service Tax). For the automotive industry, the SST equates to the base car price’s 2 percent sales tax, plus incurred charges like margin, handling, accessories, insurance and road tax. For GST, base car value, minus 2 percent sales tax, is now added to the additional charges with a 6 percent tax to come up with the final price.
The good news is Honda Malaysia has actually lowered car prices, even with the arrival of the GST. Honda’s locally-assembled variants like the Jazz, City, Civic, CR-V, Accord and HR-V see a decrease of between RM 500 – RM 2500. Only the fully-imported variant, the Honda Odyssey MPV, sees an increase of between RM 500 – 1000 on its final pricing. Even Honda spare parts and services receive fair price slashes of 3.7 percent and between 2 – 4 percent, respectively.
Honda Malaysia has forecasted a target of 85,000 units in total sales for the year, based on the industry TIV forecast of 697,000 units (a spike of 4.6 percent from 2014). The company’s quarter one total units has reached 21,563 or 38 percent increase, compared to last year. In March alone, Honda Malaysia has reported a total accumulated units of approximately 9,000.
After-sales has been one of the primary focus for Honda Malaysia from last year to the current period as they work to beef up their dealership network in the Peninsular and East Malaysia. Currently, Honda Malaysia has 75 3S outlets, 4 1S showrooms and 12 Body and Paint (BP) centers. Honda M’sia plans to add eleven more 3S and five BPs across the country, this year. Furthermore, new Concept Gallery showrooms have been scheduled for city hotspots such as Bangsar, Bukit Bintang, Ampang and Penang.
For further details, contact Honda Malaysia at 1-800-88-2020 or visit honda.com.my.