Honda Malaysia’s manufacturing plant in Pegoh, State of Malacca, today reached a milestone, producing the 600,000th Honda vehicle: the new City.
The 600,000th Honda was achieved within a span of 14 years since the company started local assembly in its local plant in Pegoh. Currently, Honda Malaysia has two production lines in this plant, the No.1 Line which started operations in
2003 and the No.2 Line that began operations in 2014.
Today, Honda Malaysia’s No.1 and No.2 Lines produce seven models to cater to wider
customer needs as compared to when it first started with just four models, the CR-V, City, Civic and Accord. Currently the Accord, City, Civic, CR-V, Jazz, HR-V and BR-V are locally assembled at the plant.
Equipped with advanced technologies, the Pegoh plant was built with flexible production capacity that can produce multiple models at the same time in order to meet market demand. These specially designed production lines and strategic planning have enabled Honda Malaysia to shorten the waiting period for customers.
Some of the latest technologies applied in the plant include the automated Smart Welding Machine to produce high rigidity body frame utilizing high quality material as well as the international standard painting facility comprising Spray Robots and Under Body Coating which improve the quality of body paint and ensure precise coating thickness. Meanwhile, the custom-built 2.1 km test course puts every vehicle that comes out of the production line through rigorous testing to check that it passes the quality and the Honda standard.
At the same time, Honda Malaysia announced a significant sales of 100,000 units for the duration of 1 April 2016 till 31 March 2017.
With the 600,000th vehicle milestone and sales achievement, Honda M’sia has had a relatively successful first quarter of 2017. Honda Malaysia’s growth is due to the efforts and understanding of Honda’s philosophy, vision and way of thinking by its local associates.
Honda now holds the top spot with the highest market share in the non-national category. The BR-V has gained no.1 spot in the MPV and utility segment in February 2017, outselling the National MPVs. Earlier this year, Honda Malaysia introduced the then new BR-V, a model that was developed in Asia exclusively for Asian countries. Since its introduction in January, the BR-V took in some 10,000 booking units and more than 5,200 registrations. Next up, the new City, introduced in early March, garnered some 3,000 bookings to date, which corresponds to 50% more than the monthly target of 2,000 units.