A new Honda dealership has popped up in the State of Terengganu, not just any dealership but the largest 3S center in the East Coast of Malaysia. The new Honda 3S dealership is led by Syarikat Tan Eng Ann or Tan Eng Ann Co.; a dealership that’s been in partnership with Honda M’sia since 1975.
With the largest 3S facility in the East Coast, the Honda-Tan Eng Ann Co. 3S will now boast of a new center with better after-sales and services to support
Honda Malaysia’s Managing Director and Chief Executive Officer, Katsuto Hayashi said, “We must make every effort to ensure customer satisfaction and earn their loyalty to the Honda brand. Honda Malaysia will continue to offer products with good value for money and best overall package. I am pleased to see the efforts that Tan Eng Ann Co. has taken to upgrade, expand and relocate to this new and spacious facility. Tan Eng Ann Co. is now a full-fledged 3S center with Sales, Services and Spare Parts operations under one roof and this is very important in our efforts to provide excellent customer service from the moment a customer walks in to any dealership.”
Tan Eng Ann Co. is relocated to a bigger space on 2.5 acres of land with a total build-up area of 30,572 square feet to house Sales, Services and Spare Parts in one location. RM18 million was invested to provide more convenience and comfort, and elevate the overall experience for Honda customers. The new Honda 3S center has 18 service bays that can easily accommodate up to 80 vehicles per day. Comfortable customer lounge, executive lounge, complimentary Wi-Fi services, road tax renewal and insurance coverage, kids’ corner and surau are some of the facilities that customers can enjoy at the new Honda 3S center.
Honda Malaysia’s regional sales analysis showed that there is good market acceptance for Honda vehicles in the East Coast region, with the City which is the No.1 model in its segment being the best-seller. The state of Terengganu contributed 19% to Honda Malaysia’s sales in East Coast from January to August 2016.
The East Coast region accounted for 8% of Honda Malaysia’s total sales of 55,764 units from January to August. This result maintained its No.1 position in the Non-National segment and No.2 position in overall Total Industry Volume (TIV) up to August.
Tan Eng Ann is already planning its next expansion phase to become a Honda 4S center, by making available Body and Paint center in two years’ time. To support the growing number of Honda vehicles on the road and provide easier access to after sales and services, Honda Malaysia has been aggressively expanding its dealer network. Currently, Honda M’sia has 88 dealerships nationwide and is present in every state.
To make an appointment or to find out more about the services and facilities, customers can contact Tan Eng Ann Co. (Honda 3S center) at 09-667 1796.