|HZN Cars is incorporated as the first dealership to take up Honda’s new CI (Corporate Identity). The dealership is also the latest Honda 4S Center with an eco-friendly body and paint facility.|
Honda’s new CI, introduced in February, infuses fresh guidelines for its dealerships which included new color scheme, matching furnitures & fittings and a little extra here and there.
At an investment cost of RM 13 million, the Shah Alam-based HZN Cars-Honda 4S dealership is the first in the industry to offer customers waterborne paint services. The newest Honda center sits on a 3,026 square meters land plot with a build-up area of 1,887 sq. ft. and offers easy parts replacement for Honda car owners, and the genuine parts are ensured with a valid warranty. As with all 4S center, predominant amenities within the HZN cars dealership include a reception, cashier, customer lounge, service bays, training room, discussion booths and other staff privileges. The body and paint facility consists a sanding area, paint mixing room and spray booth.
The HZN Cars-Honda body and paint facility’s eco-friendly paint services only utilize the water soluble paint. And as the name suggests, the water-soluble formulation is free of the harmful solvent of regular car paints; as well as reduces pungent odours, fumes, and has less VOC (Volatile Organic Compounds); thanks to an anti-setting technology.
The painting process at the HZN Cars-Honda 4S center is performed by qualified technicians so customers are assured of accurate body or paint repairs as per manufacturer’s recommendations.
Yoichiro Ueno, Honda Malaysia’s Managing Director and Chief Executive Officer, reiterated, “Honda is constantly exploring processes and opportunities that can reduce the environmental impact of our activities. HZN introduced a waterborne paint in their Painting Center. This eco-friendly facility reduces smells and fire hazard with its waterborne formulation. It also improves the safety, comfort and health for their associates.”
“With their enhancement to a 4S center, we believe that they can provide more convenient and reliable after sales services to their customers better. This new Body and Paint facility will provide more integrated services to all customers,” he added.
At the official opening, Honda reiterated about its 60,000 units or 9 percent of the TIV (Total Industry Volume) target for the year. Currently, the company has accumulated encouraging sales figures, led by the Central region with 10,757 units as at June. In its growing number of dealerships, Honda plans to increase the dealerships to 90 nationwide by 2016. There are currently 64 Honda dealerships; 3 single S centers, 52 3S centers and 9 4S centers.
The HZN Cars-Honda 4S center is located at 13, Jalan Majistret U1/26, Seksyen U1, Hicom Glenmarie Industrial Park, 40150 Shah Alam, Selangor.