Hyundai G90 Luxury Sedan in artist-sketch rendition

Hyundai G90 luxury sedan Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand’s design identity and future direction.

As the Genesis brand’s flagship variant, G90 is a blueprint for change and innovation that will distinguish the Genesis line-up. Majoring on ‘human-centered’ technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman, commented, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

Hyundai G90 luxury sedan artist sketch

G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90’s significant proportions. Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlights communicates the car’s dynamic, future-orientated character. A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the Athletic Elegance of G90.

The launch of G90 is scheduled for early next month in Korea. Hyundai Motor created the Genesis brand for a new generation of discerning consumers. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis variants by 2020.

Previously, we featured that Hyundai Motor has intended to position its Genesis brand in creating a new definition of luxury. The brand will provide a new platform for future mobility centered on people. By anticipating human needs at every touch point, Genesis variants will embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.

Genesis variants will boast outstanding driving dynamics and design, with innovations tailored to closely-meet the needs of customers. The new line-up will distance itself from the traditional technological overload of brand-focused competitors, concentrating instead on a personalized, hassle-free customer experience.

To develop a distinctive and differentiated design for the new Genesis brand vehicles, Hyundai Motor has created a Prestige Design Division. From mid-2016 Luc Donckerwolke, who was previously responsible for the design of Audi, Bentley, Lamborghini, SEAT and Skoda variants at the Volkswagen Group, will lead this new division alongside his role as Head of the Hyundai Motor Design Center. Peter Schreyer, Hyundai’s President and Chief Design Officer (CDO), is responsible for the entire operations at the Prestige Design division.

Edited: Hyundai

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