Hyundai has received further recognition for its evolving design philosophy, receiving prestigious Red Dot Awards for outstanding design for the fourth year in a row. Both the Hyundai Azera, badged as Grandeur in Korea, and i30 (Elantra Sport) were recognized by the internationally-renowned awards program, in ‘Transportation Design’ within the ‘Product Design’ category.
The Hyundai Azera was awarded with the Red Dot award for ‘high design quality’ – only given for products that feature an outstanding design, and confirming its originality and its desirability for more youthful customers. The -new Hyundai i30 received an ‘Honorable Mention’, for its highly competitive design.
This latest recognition follows a series of award wins for Hyundai Motor, reflecting its ongoing commitment to producing cars that demonstrate a unique and evolving design language. These two vehicles represent the first implementation of Hyundai’s new signature design feature called the ‘Cascading Grille’.
The new i30 receives its third international accolade following the PIN UP Design Awards and 2017 iF Design Awards, at which judges praised its precise, refined lines that create a timeless and confident appearance.
The upright front of the new i30 is confident and expressive, celebrating the new Cascading Grille that is characterized by a downward tapering gesture inspired by the flow of molten steel. The grille features chrome-plated dots for a sophisticated appearance that enhance the satin chrome surrounding on the standard version. In combination with the three-projector LED (low and high beam) headlights and the vertical LED daytime running lights with indicator function, the new i30 has a strong visual presence. To further enhance this, projector-type front fog lights are integrated into the air curtains.
Inside, the new i30 is decked with a horizontal layout that conveys an elegant impression and a feeling of roominess. Chrome surrounding and high quality interior materials round up the calm and sophisticated atmosphere. The floating screen of the optional eight-inch navigation touch screen on the dashboard integrates all navigation, media and connectivity features and allows drivers to stay always tuned to the traffic ahead.
Along with iF Design Awards and IDEA Design Awards, the Red Dot Awards represents the three most prestigious international design awards. Organized by Design Zentrum Nordheim Westfalen, the organization reviews compelling design works in a wide range of categories in various fields, including design innovation, to determine each year’s exemplar designs.
This year, the Red Dot jury of 21 international design experts, professors and journalists evaluated over 5,000 product design works from over 50 different countries, which were submitted to compete for the prestigious award. It is the fourth consecutive year Hyundai Motor has featured in these awards, following recognition for the i10 and Genesis in 2014, i20 and Sonata in 2015, and IONIQ in 2016, further confirming Hyundai’s design competence.