The new Hyundai KONA has been recognized as a recipient of 5-star rating by Euro NCAP. The new B-SUV as one of the safest vehicles in the segment, convincing in all four categories: Adult Occupant, Child Occupant, Pedestrian and Safety Assist.

Hyundai SmartSense with latest active safety technologies

To comply with the highest European safety standards, the New KONA features a long list of the latest active safety and driving assistance features: Hyundai SmartSense.

The Lane Keep Assist (LKA) contributed to the five-star rating by passing all tests successfully. The system alerts the driver in unsafe movements at over 37mph by sensing the car’s position. It sounds an alarm before the car moves over white lines on the road and warns the driver acoustically and visually before inducing corrective steering to guide the vehicle back to a safe position.

The Autonomous Emergency Braking (AEB) is an advanced active safety feature available in the new KONA that alerts drivers to emergency situations, braking autonomously if required. Using front radar and camera sensors, AEB operates in three stages. Initially warning the driver visually and acoustically, it controls the brake according to the collision danger stage and applies maximum braking force to avoid a collision or minimise damage when a collision is unavoidable. The system is activated when a vehicle or pedestrian is sensed in front of the car, operating at speeds of 5 mph or above.

Besides the technologies tested by Euro NCAP, the new KONA offers High-Beam Assist (HBA) with Static Low Beam Assist, Driver Attention Alert (DAA), Blind-Spot Detection (BSD) and Rear Cross-Traffic Alert (RCCA).

Thanks to the option of four-wheel drive, the new KONA is a true SUV. The car’s progressive character is further underlined by its current connectivity features.

Kia scores big at 2017 GOOD Design Awards

Kia Motors has been presented with a trio of 2017 GOOD Design awards, celebrating the form and function of three of the brand’s newest vehicles. Entered into the GOOD DESIGN ‘Transportation’ category, Kia received awards for the designs of the new Rio compact hatchback, Stinger fastback sports sedan and Niro hybrid crossover.


This is the eighth consecutive year in which Kia has received GOOD Design awards for its vehicles. Previous Kia winners include concept cars such as the 2016 Kia Telluride Concept and 2014 GT4 Stinger Concept, as well as production vehicles like the Soul EV and Cadenza premium sedan.

The Good Design awards program is held annually by The Chicago Athenaeum Museum of Architecture and Design, and is run in cooperation with the European Center for Architecture, Art, Design and Urban Studies. Made up of design professionals and media, and specialists from numerous industries, the independent jury evaluates submissions for design innovation, use of new technology, form and function, materials and construction, utility, efficiency, and environmental impact. All three of Kia’s 2017 entrants left a positive impression across every one of the judging categories.

Established in 1950, the Good Design awards are among the oldest and most influential design award programs in the world, celebrating innovative and contemporary designs of new consumer products, graphics and packaging from Europe, Asia, Africa and the Americas. 2017 saw the jury critique products and designs from 49 countries around the world.