Hyundai is set to introduce the all-new KONA with a a progressive appearance and latest technologies. A Hyundai first is the new head-up display with class-leading luminance, supporting safe driving by projecting information directly into the driver’s line of sight. The new KONA is an important milestone in Hyundai’s journey to become the leading Asian automotive brand in Europe by 2021.

Ahead of the official unveiling, Hyundai has launched a new video showing further design details of the new KONA, the youngest SUV in Hyundai’s European range. The KONA continues Hyundai’s new design identity, and offers a unique proposition in the sub-compact SUV segment.

The new KONA’s silhouette emphasises the voluminous, aggressive body styling featuring sleek and sharp shapes. Its strong and confident visual presence is characterized by its wide stance and the twin headlight design. The KONA also features the Cascading Grille, Hyundai’s new family identity.

Besides its progressive design, the new KONA offers the latest technology, making premium features more accessible for a convenient and safe driving experience. A new feature, and a Hyundai first, is the head-up display which projects key driving information directly into the driver’s line of sight. The eight-inch projected image with a class-leading luminance of 10,000 candela per square meter guarantees daytime visibility and supports safe driving.

Further information about the new Hyundai KONA will be released in the near future, with the official unveiling scheduled for the second quarer.

Hyundai’s Global sales

Hyundai recently announced its global sales results for April, recording a total of 364,225 units sold. In the Korean market, sales increased by 1.5% year-over-year, reflecting strong sales of the new Grandeur (also known as Azera overseas) and the re-designed Sonata. As a result of sluggish global market demand and softer growth in emerging markets, overseas sales decreased by 13.9% compared to the previous year, recording 303,864 units.

Going forward, Hyundai plans to strengthen the company’s business fundamentals and respond proactively to changes in the global automotive market. Hyundai also will focus on strengthening sales of strategic models and launching new products such as all-new KONA this year.