The new Santa Cruz concept also exhibits Hyundai’s latest design and technology advancements to the folks visiting the Chi-town auto show. The Santa Cruz, also a Crossover, Truck concept reflects a completely new interpretation of truck utility for a new generation of car buyers.
Revealed at the 2015 NAIAS (North American International Auto Show) in January, Hyundai’s groundbreaking Santa Cruz Crossover Truck Concept appeals to Millennials, whose needs range from expandable utility throughout an active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits. This vehicle shatters convention and offers an extension of personality not offered by any other vehicle on the market.
Over at the SEMA tuner vehicles section, Hyundai puts five SEMA variants on exhibit at the Chi-town auto show from the Blood Type Racing’s Genesis Coupe, the Toca Signature Edition Genesis to the JP Edition Genesis Coupe.
Taking the limelight at the Concept & Technology Garage is the Tucson Fuel Cell, the first mass-produced fuel cell vehicle available for consumer lease. Hyundai’s fuel cell technology effectively replaces the battery pack used in an electric vehicle by generating electricity from hydrogen. This is done through an electrochemical process that does not involve hydrogen combustion, with no moving parts within the fuel cell stack. It alleviates the limitations of traditional battery electric vehicles and maintains the day-to-day flexibility of the gasoline-powered Tucson. The Hyundai Tucson Fuel Cell has been available in Southern California since June 2014, when the first retail customer delivery took place.
Finally, the Hyundai Sonata for 2015 is presented with the latest suite of in-vehicle technologies; an eight-inch navigation system with Apple CarPlay and Android Auto and Hyundai’s Blue Link smartwatch app.