Hyundai Motor is the world’s 35th biggest brand according to the latest rankings published by global brand specialists Interbrand, overtaking four other renowned brands in the past year. In Automotive brands, Hyundai ranks 6th overall, after Toyota, Mercedes-Benz, BMW, Honda and Ford.

Despite yet another challenging year for the automotive industry, Hyundai’s global brand value increased 11.1% to reach $12.55bn, securing its place among the biggest brands on the planet. The Korean company also moved up one place to 6th in the global automotive industry top 10 brands, ahead of Audi, Volkswagen, Nissan and Porsche and is the 4th most valuable high-volume automotive brand.

Hyundai maintained global sales at five million units, helped by successful launches of its Creta, Sonata and Tucson models, while reinforcing its Modern Premium brand philosophy through increased differentiation between the Hyundai and Genesis brand identities. Hyundai is set to achieve even greater heights with electrified IONIQ models, high-performance Hyundai N cars and future-mobility focused Project IONIQ moving the brand into new automotive spaces.

Wonhong Cho, Executive Vice President of Hyundai Motor Company, said, “The car-ownership model may become obsolete within a matter of years, therefore we simply can’t limit our vision to eco-friendly vehicles. To maintain our rate of growth as a global brand we must rethink the traditional business model and not just see ourselves as a transportation company, but also a mobility service provider. With Project IONIQ we will address this new paradigm and further Hyundai Motor’s standing as one of the world’s most valuable brands.”

Expanding the brand’s reach further, Hyundai Motor’s high performance sub-brand ‘N’ was launched in September 2015, with an aim to bring intuitive, high-performance, fun to drive vehicles to a broad range of customers. The RM16, Hyundai N 2025 Vision Gran Turismo, and RN30 concepts revealed in 2016 are inspired by the brand’s passion for performance and will evolve into the first Hyundai N model.

2016 automotive top 10 brands

Rank Company Brand value ($bn)
1 Toyota 53.6
2 Mercedes-Benz 43.5
3 BMW 41.5
4 Honda 22.1
5 Ford 12.9
6 Hyundai 12.5
7 Audi 11.8
8 VW 11.4
9 Nissan 11.0
10 Porsche 9.5