The ongoing BMW Luxury Excellence Pavilion presented by BMW Malaysia is on going, showcasing a new brand presence and fascination for its luxury segment vehicles. This is the very first time the BMW Luxury Excellence Pavilion is held in the country.
The company also took the opportunity at the experiential event to reveal the BMW Concept 8 Series. “It is an absolute pleasure for us to be able to share our new brand presence and expression for our luxury cars here at the BMW Luxury Excellence Pavilion. From Toronto, Canada to Kuala Lumpur, Malaysia, we hope to share our vision of the luxurious appeal of our brand through this one of a kind experiential program, further demonstrating how we have redefined the idea of modern luxury in the auto industry,” said Han Sang Yun, Managing Director and CEO of BMW Group Malaysia.
Chairman of the Board of Management of BMW Group AG, Harald Krüger said, ‘The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW’. This exclusive concept sports car exudes Passion, Power and Performance. The upcoming BMW 8 Series Coupé is certainly one to look out for, but for now, the BMW Concept 8 Series will express our take on a full-blooded high-end driving machine created in the tradition of large sporty coupes.”
Beyond driving pleasure: innovative luxury, BMW-style
The new brand presence for BMW’s luxury cars sees the profile and positioning of the most exclusive members of its range refined into a distinct product category. These cars appeal strongly to the heart, so they are particularly well placed to enrich the characteristic lifestyle of customers in the segment with authentic, emotionally engaging experiences.
This classical, understated aesthetic highlights BMW’s inimitable history that is the approach to daringly explore stand-alone solutions and concepts, and the ability to take on challenges and emerge from them stronger. These are not only deeply-rooted elements of BMW heritage, but is also a recipe for success and showcases BMW’s passion, confidence and gift for bringing the future into the present day.
BMW believes that luxury in a car represents the fruit of peerless expertise in various fields of development. Authentic, compelling and, above all, modern luxury draws on a well of tradition and pioneering spirit, and is rooted in years of experience, deepening knowledge and a talent for innovation. The flagship models in the BMW portfolio will embody a new understanding of luxury, one which brings together an ’emotion’ defined by inspirational aesthetics and the joy of driving with the experience of freedom and self-determined individuality.
On top of that, BMW is also focusing its attention on the continued development of relationships with customers, on experience and emotion, and on bespoke offerings. The premium automaker’s goal is to offer customers special mobility experiences every day, courtesy of unique and improved services. Such expectations from a partner in living luxury will come from a target group well accustomed to trying new things, taking the lead and choosing a free and independent path in life.
In the ongoing development of luxury, the premium automaker is building up a luxury ecosystem of unique services and experiences, which embraces the full range of luxury models and creates some extraordinary and unforgettable times.
BMW’s new expression and brand presence can be experienced exclusively at the BMW Luxury Excellence Pavilion from 22 February till 7 March. The BMW Luxury Excellence Pavilion is also presented by partners Dior, Hugo Boss, Moet Hennessy Diageo, Jaeger-LeCoultre, Wei-Ling Gallery, Leica, illy Coffee and SPACE.
Edited: BMW M’sia