Slated for October launch, the all-new Mazda CX-5 will indeed be another hit for SUV and Crossover enthusiasts in the country. The New CX-5 was the highlight of a recent Lifestyle & Design event in Barcelona, Spain.
Here a behind-the=scene look at the new Mazda CX-5: In Japanese culture, everything happens for a reason and simplicity is a cornerstone of everyday life. And at Mazda they have a simple reason for what they do. It is this: To invigorate both body and spirit through the joy of driving. Mazda wants to create an emotional connection between the driver and the car. They call it Jinba Ittai.
Jinba Ittai (or “rider and horse as one body”) is the Japanese term which describes the harmony between a horse and rider. It underpins everything Mazda does and is at the heart of the human-centric philosophy. It’s a philosophy which starts with the driver and builds the vehicle around them, creating an environment in which the car actually adapts to the driver. It is the guiding principle behind everything Mazda does. It drives the passion. It drives the expertise. It drives the brand.
When it came to creating the new CX-5, the Brand’s mantra for this challenge was “Car as Art” which is to say that they want to take the quality of the design to an artistic level.
Since ancient times, Japanese craftsmanship has focused on the purity of simple form. But that does not mean everything is merely simplified. It is the same for the new CX-5; the objective was to eliminate all non-essential elements to create a beautiful vehicle. There was no special magic at work, no secret code to unlock; Mazda simply wanted to design a car that people want to drive.
For Mazda, the new CX-5 represents the most fully evolved expression yet of the human-centric philosophy and there are many people who have played an important role in the latest CX-5 journey. The designers, the engineers and the specialist teams who put the new CX-5 on the road.
Stay tuned to allcarschannel.com for more updates on the new CX-5.