Jaguar Land Rover Malaysia and its appointed exclusive dealer Sisma Auto have announced a brand new showroom in the Northern State of Penang. The new Jaguar/Land Rover outlet at Jalan Sultan Ahmad Shah in the Island State caters to the two marques’ growing market interests in the country’s northern region.

JaguarLand Rover Sisma Auto Utara showroom_2 JaguarLand Rover Sisma Auto Utara showroom

The strategically located new showroom supplements Sisma Auto Utara’s full-fledged Jaguar Land Rover service center at Sungai Pinang that has been in operation since 2015. The Penang branch is the company’s third after its flagship 3S center in Glenmarie and its city showcase showroom at the Starhill vicinity (Bukit Bintang) in the heart of Malaysian capital city, Kuala Lumpur.

Sisma Auto’s new Penang showroom, which sits on 28,000 square feet of land with ample parking space, will showcase the latest range of Jaguar and Land Rover models available in the country. For added convenience, service customers can choose to drop off their Jaguar or Land Rover at the dealership. “The new Penang Island showcase showroom will help enhance market awareness and reach of Jaguar and Land Rover through better brand and product visibility at a high traffic and premium location,” said Sisma Auto Utara’s Sales Manager Eric Ooi. “The current range of products from both Jaguar and Land Rover are some of the best and most exciting ever in the history of these two iconic British automotive brands. We are delighted to be able to showcase the new F-Pace, the first-ever performance SUV produced by Jaguar, in conjunction with our outlet opening. Meantime, we are also pleased to announce that all valid service vouchers issued by the previous authorized dealer would be honoured by Sisma Auto Utara.”

The Island State’s Jaguar Land Rover showroom and service center is expected to erve a large pool of existing Jaguar and Land Rover owners not only in Penang but also the surrounding vicinities of the Northern region.

In conjunction with the new showroom opening, Sisma Auto Utara will be organizing a Jaguar and Land Rover Weekend Carnival on 3 – 4 December, from 10 am to 5 pm. There is no better time to buy your dream Jaguar or Land Rover as there will be amazing cash rebates for selected models during the special weekend. These include the new Jaguar XE compact sports sedan (up to RM25,000 rebate) and XF sports sedan (up to RM60,000 cash rebate), the stylish Range Rover Evoque (up to RM80,000 cash rebate) and the seven-seater Land Rover Discovery Sport SUV (up to RM100,000 cash rebate).

In the past few years, Jaguar and Land Rover have been introducing a succession of new models that marry exquisite design, breakthrough technologies, breath-taking performance, unmatched capability and total practicality that have helped broaden the appeal and reach of the two brands. The entire Jaguar range, for example, has now been renewed and recently joined by the recently-introduced new F-Pace Performance SUV.

For everything Jaguar or Land Rover, dial Sisma Auto Utara’s hotline at 04-226 2279 (Sales) or 04-288 1155 (Service).