Following 40 percent acquisition of Sime Darby Land Rover Malaysia in 1 April, it was decided that the organization be rebadged as Jaguar Land Rover; adhering to the global alignment. Jaguar Land Rover now hold the exclusive import rights to Jaguar and Land Rover vehicles in the country. Under the re-structuring, the Jaguar Land Rover organization subsequently appointed Sisma Auto and Sime Darby Auto ConneXion as Super dealers across the country.
In addition, the joint venture takes advantage of more than 50 years of cumulative experience of the partners and is expected to propel the Jaguar and Land Rover brands to new heights in the country. Last year, Jaguar and Land Rover have achieved a combined sales of more than 1,100 units.
Jaguar Land Rover recently introduced the new Range Rover Sport, with two Jaguar F-Type versions Coupe and R due for the second half of the year. Jaguar’s upcoming variants such as the XE compact executive sedan and CX17 SUV are expected to propel the brand into new segments and broaden its reach and appeal. Land Rover, on the other hand, provided a teaser on the Discovery Vision Concept.
On dealership and after sales, Jaguar Land Rover has already established its major headquarters and 4S center at the Automotive hub in Glenmarie, Shah Alam. The 4S center provides customers a base to view all the newest variants. Additionally, the HQ’s dedicated service hub is fully equipped with the latest diagnostic equipment and tools. The service team is fully trained, accredited and supported by Jaguar Land Rover. Jaguar Land Rover has assured its customers that they would continue to upgrade and expand its network; first, there’s a brand new showroom in the works at Menara Worldwide, Bukit Bintang, and second, the firm has intentions to establish a 4S center in the northern State of Penang.
Sisma Auto currently holds the inaugural dual brand roadtour at the BSC where visitors can get up and close with the Jaguar XF, XJ and F-Type, as well as the new Range Rover Sport, Evoque and Discovery 4. The roadtour runs till 22 June. Potential buyers are in for a treat at the Jaguar Land Rover roadtour as the company is giving a limited period of low financing scheme for selected variants from as low as 1.68 percent, accessories worth up to RM10,000 and limited edition EPOS timepieces.
Jaguar Land Rover roadtour at BSC