Jaguar Land Rover (JLR) has unveiled three ground breaking new vehicles at the Geneva Motor Show: the Range Rover Velar, Jaguar I-PACE Concept and the ‘Project Hero’ Land Rover Discovery.

The Range Rover Velar and, for the first time in Europe, the Jaguar I-Pace concept represent major innovations in their segments, sharing a compelling combination of iconic British design and creative engineering. ‘Project Hero’ has been created by the company’s Special Vehicle Operations in partnership with the Austrian Red Cross features innovative drone technology and will be trialled by emergency response teams over the next year.

The launch of the new Range Rover Velar is another new chapter in the JLR story. True to the company’s tradition of engineering integrity, it establishes the capability, quality and technology trends of tomorrow. The Velar will be built exclusively in the UK using Jaguar Land Rover’s leading lightweight aluminium intensive architecture and powered by the latest ultra-clean Ingenium petrol and diesel engines. The new Velar is positioned between the Range Rover Evoque and Range Rover Sport.

Jaguar Land Rover is working towards a cleaner future, with ultra-clean diesels and petrol engines, BEVS, PHEVs, MHEVS all in its strategic plans. By 2020 the company will offer customers the option of electrification on all its new cars. The I-PACE, Jaguar’s first electric performance SUV concept, has been engineered without compromise to deliver a brilliant package, long-distance range, fast charging times and exhilarating performance.

With plans in place to take JLR’s three vehicle manufacturing plants in the UK close to their operating capacity, the I-PACE will be manufactured at Magna Steyr’s plant in Graz, Austria. With more than 100 years’ experience, Magna Steyr has extensive contract manufacturing expertise working with many car manufacturers globally.

Lastly, the Project Hero Land Rover Discovery is an advanced communication vehicle created to support #jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network. It is hoped that it will help the Red Cross save lives by speeding up response times to disasters. The car is the first to be supplied with a roof-mounted drone which enhances the outstanding capability of the all-new Land Rover Discovery. In addition, a fully integrated landing system, featuring self-centring technology, enables the drone to land on #projecthero when the vehicle is in motion, a world first.

Edited: Jaguar Land Rover