As a result of the recently announced global partnership between FCA US and WB Pictures’ action adventure film “Batman v Superman: Dawn of Justice”, the Jeep brand launches in the EMEA region a campaign to introduce the new Jeep Renegade Dawn of Justice Special Edition.
At the Geneva Motor show, Jeep put out a commercial flick from “Batman v Superman: Dawn of Justice” with Bruce Wayne, played by Ben Affleck, behind the wheel of the Jeep Renegade Special Edition. Opening on city street ruins, the commercial speaks to how he feels compelled to move toward danger rather than run away from it. While several scenes of destruction follow in sequence, the voice over comments on that impulse: “There is a dangerous instinct that lives within you. You like chaos. And in these times, we need that. We need you to rush in when everyone else is running away.”
In addition, to reflect the Jeep Renegade spirit of the Super Heroes whose epic conflict drives the film, Jeep will launch an online experience called ‘Battle of the Renegades’. This interactive digital experience invites users to choose their allegiance between Batman, the BLACK, or Superman, the BLUE, and become a hero themselves by using the Jeep Renegade to help others and evade impending catastrophe. Participation in this interactive online experience can be effected by entering the link www.battleoftherenegades.co.uk.
The Jeep Renegade Batman v Superman: Dawn of Justice Special Edition
Revealed to the European public at the recent Geneva Motor Show, the Jeep Renegade Special Edition is based on the Longitude trim level and features a distinctive dark appearance, with a host of Gloss Black exterior and interior accents, enhancing the 18-inch alloy rims, the fog light and rear light cluster surrounds, the grille and the Jeep badge, in addition to several style accents in the passenger compartment.
Under the hood the limited edition model offers a choice of two engines: the 1.6-liter MultiJet II 120 horsepower diesel engine and the 1.6-liter E-TorQ 110 horsepower gasoline engine, both combined with manual transmission and front-wheel drive.
Four are the exterior colors available on the limited edition model: Carbon Black Metallic, Granite Crystal, Colorado Red and Alpine White.