With the UEFA EURO 2016 just around the corner, Kia Motors, as Official Sponsor of the tournament, is supplying hundreds of vehicles to UEFA to assist in the running of the forthcoming 2016 UEFA European Championship. The vehicle handover ceremony was conducted today at the Saint-Denis stadium in France, ahead of the start of the UEFA EURO 2016 tournament on 10 June.
As an official sponsor of the quadrennial tournament, Kia Motors has supplied a fleet of 447 vehicles to transport national football teams, referees, officials, delegates and VIPs during UEFA EURO 2016. More than 80 delegates from Hyundai-Kia Motors and UEFA took part in the ceremony in Saint-Denis.
As the official automotive partner of EURO, Kia is providing tournament vehicles to the Organizing Committee. The 447-strong fleet includes the Sportage crossover, Optima sedan, Sorento SUV, Carens compact MPV, Soul urban crossover and the Europe-exclusive cee’d model family.
In addition to the official vehicle fleet, Kia has also launched its ‘Kia Roadside Assistance Team’, providing 24/7 support throughout UEFA EURO 2016. Kia’s will provide a range of services to ensure the safety and convenience of drivers and passengers of all its official vehicles.
Yong-Won Cho, Vice President of the Overseas Marketing Group at Kia Motors Corporation, commented, “The UEFA European Championship is one of the biggest football tournaments in the world and is followed by millions of fans. Everyone at Kia is very excited to be involved in such a popular sporting event, which helps bring people around the globe closer to the Kia brand and understand our values as a maker of quality cars for the young-at-heart.”
In the build-up to UEFA EURO 2016, Kia will announce a series of events and activities to engage members of the public with their favorite teams and countries throughout the tournament.