2016 Kia Optima Sedan The Kia Sportage and Optima Sedan have garnered two accolades from iF Design Awards, marking the 7th year Kia has won this coveted prize. The new generations of both the new Optima and Sportage are going on sale globally in the first quarter of the year, but have already received awards in iF Design’s ‘Product’ category. As well as overall design quality, the independent jury evaluated the cars on their finish, innovation, environmental impact and safety.

With the latest generation of the Sportage, Kia has created an innovative, highly developed compact SUV, with a powerful new exterior design. Its redesigned, high quality interior combines modern elegance with high-quality materials and practical features, and offers owners the latest comfort, connectivity and safety technologies.

2016 Kia Sportage

In addition, a revised and extended range of engines results in greater efficiency and performance, while ride comfort and handling are also enhanced. The Kia Sportage is now available with a new ‘GT Line’ specification for the first time, aimed at customers seeking a more dynamic driving experience and looks to match. Just as versatile as the standard Sportage upon which it is based, the GT Line version offers the same practical qualities, but stands out on account of its sporty appearance and even more engaging driving characteristics.

Dynamic appearance and striking design also characterize the new Kia Optima sedan, which heralded the start of Kia’s design-led transformation when it went on sale globally from 2010. The new variant retains the dynamic image that has made the Kia Optima one of Kia’s international bestselling variants, with modern surface details, sharp styling lines, and a long, lean silhouette giving the car an even bolder on-road presence than its predecessors. The Optima boasts a spacious, high quality interior, the latest connectivity technologies and driver assistance systems, an engaging drive with high levels of driving comfort and a range of efficient powertrains.

Edited: Kia Motors