allcarschannel The updated Kia Optima K5 was the main highlight of Naza Kia’s World Cup Rocks campaign announced last night at the Loft Kuala Lumpur. Kia as a major sponsor of the 2014 World Cup in Brazil gave the media, dealers and guests a glimpse of its pre-World Cup activities leading up to June’s main event.

The Optima K5 needs no further introduction as Kia’s flagship variant has won all kinds of accolades in the country since it premiered here in late 2011. On comes the updated Optima K5 which was first revealed at the 2013 New York Auto Show. The U.S. is Kia’s most important market, therefore the Korean marque had made it a point to impress the Americans most of all. Also in the States, the updated Optima K5 has garnered a five-star on the NHTSA safety tests.

Kia Optima K5, the Game Changer in the large sedan segment for 2014

Naza Kia deems the 2014 Kia Optima K5 a ‘Game Changer’ in the large sedan or D-segment category. Suited for folks between the age of 26 to 40, the refreshed Optima K5 is meant to be a complete family cruise vehicle that provides a somewhat ultimate comfort and a self expressive style, and more importantly, the 2014 Optima K5 is attractively priced.

Exterior-wise, the 2014 Kia Optima K5 takes on new bumpers, front and rear, with a fresh headlight design. The self-levelling LED headlights are of the bi-Xenon typed with DRLs (daytime running lights). While Kia does everything right for the 2014 Optima K5, they did something that might be a case of too much creativity to the front end – the four-pronged ‘Ice Cube’ front lights. Obvious sentiments retained from the previous generation is the signature ‘Tiger’ grille, though Kia has added gloss black hexagonal tabs to make it stand out a little more.

On the side, the gullwing-like folding mirror accentuates the profile further, as do the arch roofline, front feeder intake, the correctly positioned lines and those gorgeous 18-inch wheels. To the rear, the LED rearlights resemble a form of wrapped-rounds, but it’s a lot more refined than the Cerato’s. The oval-shaped exhausts and rear highlighters, sharp-edged truck lid and updated diffuser sure add a lot of class to the bumper of the Optima K5.

As you move inside the 2014 Kia Optima K5, you’ll experience a plush cabin with a myriad of refined amenities. The redesigned seat structure offers better support complete with premium leather seat upholstery. Activating the Optima’s push button ignition brings to life a 4.3-inch TFT LCD screen instrument cluster with rear view camera and an 8-speaker Infinity sound system as well as Bluetooth hands-free function, CD player, AUX, USB and iPod connectivity. Related premium offerings include; air ventilated front seats with an 8-way adjustable seat for the driver; D-shaped steering with Drive Mode Select and paddle shifters; an Electronic Parking Brake; auto-wiper with rain sensor; and hydrophobic glass and panoramic sunroof. For the first time in a Kia production vehicle, the incorporated drive mode enables the driver to switch between Normal, Eco and Sport modes to suit driving requirements as the system changes the transmission shift timing, throttle mapping and steering weight for more optimum driving characteristics.

A 2.0 CVVL NU engine, mated to a 6-speed automatic transmission powers the Optima K5 up to 165 PS, up approximately 10 PS from the previous generation, and 198 Nm of torque. Keeping the car steady are the front MacPherson Struts with Coil Springs and a rear Multi-Link.

For safety features, the Kia Optima K5 doesn’t let down with these standard equipment: six airbags, Electronic Stability Control (ESC), Electronic Brake-Force System (EBD), Anti-Lock Braking System (ABS), Traction Control System (TCS), Brake Assist System (BAS), 8 parking sensors (front & rear), speed and impact sensing auto door lock, Vehicle Stability Management (VSM), power windows with anti-pinch, and ISOFIX.

Kia Optima K5 price and availability, and 2014 World Cup campaign

Naza Kia expects the overall sales to achieve 15,700 units across the variants for the year. With its reasonable price tag of RM149,888 on-the-road with insurance, the 2014 Kia Optima K5 is expected to contribute a fair sum. The flagship sedan is available in four body shades; Aurora Black, Satin Metal, Smokey Blue and Snow White Pearl. Look out for Kia’s World Cup activities from February where ten lucky winners will stand a chance to go to Brazil to watch a match or two live.