Kia is set to unveil the Pro cee’d Concept at the upcoming Frankfurt Motor Show, starting 12 September. The Pro cee’d concept is designed at Kia’s European design center in Frankfurt, just 500 meters from where it will be unveiled.
As the next-generation Pro cee’d, the concept presents a new body type for a Kia model, an Estate platform or Station Wagon. The extended hot hatch retains the athleticism of the current pro cee’d model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee’d family.
Featuring an Estate body shape, the Proceed concept’s takes up a rakish roofline and muscular proportions that highlights a compact footprint with outright agility. The silhouette of the car is complemented by a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while the striking ‘Sharkblade’ in the bodywork, complete with GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the Pro cee’d concept’s slim waistline and lend an air of muscularity to the rear of the car. It runs on six-spoke aluminium alloy wheels, 20 inches in diameter.
Where daytime running lights have become a key element in a car’s identity, the Pro cee’d concept uses light in other ways. The concept features a ‘Luminline’, an illuminated outline of the car’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the concept, highlighting its fastback shape.
The concept’s dramatic roofline flows into a tailgate characterized by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal.
Its stance and proportions may be new, but the concept features many of Kia’s now familiar design motifs. The iconic ‘tiger nose’ grille, the sculpted ‘island’ bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and Kia’s inimitable mix of curvaceous sheet metal and taut creases. Each element singles out the Proceed Concept as a truly modern Kia.
The concept is finished in bespoke ‘Lava Red’ paintwork. This has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.
Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”