At their home Motor Show, Kia is pitting two concepts as world premiere highlights for the 2019 Seoul Motor show. The Kia Masterpiece concept and Signature concept are premiering for the first time to International markets.

The Kia Materpiece is a large SUV body with a luxurious, high-tech cabin. At the same time, the Kia ‘Signature’ is a new concept model which previews the design and layout of an upcoming compact SUV from the Korean marque.These world premieres are accompanied by the ‘Imagine by Kia’ concept car, an all-electric sports sedan.

The Masterpiece Kia

The Kia Masterpiece concept makes its first public appearance, with a rugged and robust large SUV. The Masterpiece hints at how the brand could adapt its latest designs and features for the large off-road SUV segment.

Like other recent Kia models, the exterior of the car is characterized by sculpted bodywork and bold lines. Combined with a purposeful SUV stance and raised body, and a powerful all-wheel drive system, its rugged looks are matched by true ‘go-anywhere’ capability.

The front of the car features a new incarnation of Kia’s iconic grille, the ‘tiger nose’ – yet, extended outwards across the whole front section of the concept, with no clear boundaries between grille and LED headlamps. The design of the front of the car is echoed in the rear of the car, with signature lines at both ends of the vehicle giving the car a consistent design all round.

Kia Signature concept

Following the launch of the Kia SP Concept at the India’s Auto Expo 2018 in Delhi, Kia today reveals an evolution of the design, with the international debut of the Signature concept.

Driven by advanced technology, the Kia SP Concept hints at the company’s plans to introduce a new small SUV for its global markets. Bold and stylish, the Signature combines sophisticated beauty, breakthrough technology, and high functionality in a smart, compact package.

With a wide grille and long hood at the front, and a rear design which emphasizes stability with wide rear lamps and body lines, the Signature stands out on the road. At the front, its lamps are connected to the ‘tiger nose’ grille, with integrated daytime running lamps. Its strong shoulder line, with a glasshouse which tapers towards the rear of the car, lends the compact SUV an air of understated sportiness. The exterior is completed with a series of distinct styling features, contributing to the car’s contemporary, technical design. These include thin LED lamps at the front and rear, sharp lines pressed into the bodywork, and precise metallic details.

As eye-catching as the latest Kia production cars, the Signature heralds the forthcoming arrival of a model for young trend-setters. The concept previews a production-ready compact SUV from Kia, due to be revealed for the first time later in 2019. The concept’s design will also influence future models destined for Kia’s global markets.

 ‘Imagine by Kia’ concept

The ‘Imagine by Kia’ concept, revealed recently at the 2019 Geneva International Motor Show, now makes its Asian debut in Seoul. The fully-electric sports sedan concept has been designed at Kia’s European design center in Frankfurt, Germany.

A visual embodiment of the brand’s desire to move forward into the exciting world of electrification, this concept is Kia’s first pure electric four-door passenger car. Intentionally designed to sit outside the industry’s predefined vehicle categories, it coherently draws together elements of a muscular sports utility vehicle, a sleek and athletic family saloon and a versatile and spacious crossover. The ‘Imagine by Kia’ concept represents a more progressive Kia design language for the future, with intelligent reinterpretations of existing Kia motifs and a bodywork characterized by a blend of tautly-drawn sheet metal, crisp lines, and efficient aerodynamics.

Kia’s European design team fully exploited the chassis architecture of the powertrain’s all-electric layout to maximize cabin space and create an airy and spacious interior. In a humorous riposte to the industry’s current obsession with ever increasing dashboard screens, the concept features 21 individual ultra high-resolution screens. These curve across the top of the dashboard in a layout that is at the same time both casual and coordinated.

While not immediately destined for production, the ‘Imagine by Kia’ concept hints at interior and exterior design elements that could be adapted for future production models from the brand.

Edited: Kia