|After two relative successful renditions of the large SUV Sorento, Kia Motors has announced the third generation Sorento for an anticipated debut in Korea and its global premiere at the 2014 Paris Motor Show.|
The all-new, 3rd-Generation Kia Sorento was conceptualized at Kia’s design studios in Korea, Deutschland (Germany) and the U.S.A. Prior to the Paris Motor show debut, a preview has been set for Kia’s home country at the end of August.
In a nutshell, the new Kia Sorento takes on a bold, swept-back exterior styling. It has a lower roofline, higher beltline, more muscular stance, rounded shoulders at the rear, and deeply sculpted body surfaces. Together with a larger, more upright ‘tiger-nose’ grille (Kia’s signature front fascia), these design changes raise the aesthetic sophistication of Kia’s best-selling SUV.
In a related news, Kia has received the International Design Excellence Awards (IDEA) in the Transportation category for both the GT4 Stinger concept vehicle and 2014 Soul, earning Silver and Bronze honors, respectively.
IDEA is a global medium that homes in on designs from the Automotive sector right up to the environment. Kia’s GT4 Stinger and Soul were picked by the IDEA pundits as winners among 2,000 candidates from 39 countries. According to IDEA, each entry was evaluated for innovation, benefits to the user and client, sustainability and visual appeal. Thanks to the Kia design team, led since 2006 by Kia Motors Corporation president and chief design officer Peter Schreyer, the two Kia variants nailed IDEA’s design recognition.
Schreyer and team’s work has consistently garnered praise for its innovative, European-influenced work, transforming the Kia brand and contributing to substantial global growth over the last five years. The IDEA honor is the third major design accolade for Kia’s second-generation urban passenger vehicle, the Soul, joining Red Dot and iF awards. The Kia GT4 Stinger Concept, having made its premiere at this year’s NAIAS (North American International Auto Show), has received plenty of media representatives and pundits’ accolades since the curtains came down…