In conjunction with the Australian Open handover ceremony, Kia also held the world premiere of the ‘Kia X-Car’, a special X-Men-inspired Kia Sorento, created in collaboration with Twentieth Century Fox Home Entertainment in support of X-Men Days of Future Past on Blu-ray, DVD and Digital HD.
Kia X Car is based on the new Sorento, inspired by X-Men’s Wolverine
The Kia X-Car was inspired by the popular X-Men character Wolverine and his Adamantium claws. The X car came about during last year’s premiere of the latest X-Men flick. Conceptualized by Jung Chul Lee, the main designer envisioned the Kia X-Car to feature everything about the Wolverine. Wolverine’s identity is clearly emblazoned on the new Sorento’s front and back, where his signature Adamantium claws provide bold accents, and the ‘X’ on the grille stands for X-Men.The spoiler was inspired by Wolverine’s spiky hair and the voluminous wheel arch gives the X-Car a more powerful look. The interior seats also feature the X-Men’s signature ‘X’, and the claws are prominent on the front dash, completing the Wolverine-inspired Sorento.
Following the handover of the Kia courtesy fleet to Tennis Australia’s CEO, Craig Tiley, Kia Motors Australia COO, Damien Meredith, confirmed Kia’s ongoing support for tennis in Australia. “The Australian Open is the Kia brand’s longest running sports sponsorship program, and we are honored to be a proud supporter of one of the world’s greatest sporting events.”
The Kia courtesy fleet will be driven by approximately 215 specially trained volunteer drivers who expect to clock more than 400,000 kilometers over thousands of journeys during 2015 Australian Open. The majority of the 107-strong courtesy fleet, 70 vehicles, is made up of the Sorento SUV. Also comprising the fleet is Kia’s Carnival MPV (known as ‘Sedona’ in North America).
Aside from the Australian Open, Kia Motors is the official automotive partner of FIFA, the governing body of the FIFA World Cup.
2015 Australian Open and Kia X Car