Lamborghini Kuala Lumpur unveils its newly refurbished showroom, marking a new era for the House of Raging Bull in the Malaysia’s capital city.
Incorporating Lamborghini’s revamped corporate design, the new showroom reflects the need for increased space with the company’s recent expansion of its model line-up along with the global market launch of its new Super Sports Utility Vehicle (SUV) earlier this year.
Spanning over 1,160 mq (12,494 sq ft) the complex is Lamborghini Kuala Lumpur’s largest showroom to date and is located in the Glenmarie, is a 3S centre of the Kuala Lumpur’s automobile belt, and the go-to destination for luxury cars.
Managing Director of Lamborghini Kuala Lumpur Mr. Marcus Chye added, “Endowed with the support of Lamborghini owners and enthusiasts, the new refurbished showroom simply reflects our confidence in Lamborghini’s business here, especially now with the expanded model line-up and increase in sales with the recent launch of the new Super SUV.”
The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night. Inside, the space is bright and clean, characterized by polygons, sharp forms, raw surfaces, and a diffusion of light and color.
There are also opportunities for customers to literally ‘touch and feel’ the world of Lamborghini: a client lounge that includes a car configuration system to guide the customers through specifying their Lamborghini; product and Ad Personam areas that provide samples of exterior and interior finishes, allowing customers to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.
To celebrate the momentous occasion, distinguished guests such as, Automobili Lamborghini Chief Executive Officer of Asia Pacific Mr. Matteo Ortenzi, along with Lamborghini Kuala Lumpur’s Managing Director Mr. Marcus Chye, and Lamborghini Kuala Lumpur Board Members Mr. Andrew Wang and Mr. Melvin Goh also attended the launch ceremony.
Guests also had the privilege of appreciating up-close, the Lamborghini Urus which elevates the SUV to a level not previously possible, the Super SUV. A true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments. The most versatile Lamborghini ever produced.