Honda Malaysia and its dealership Ban Chu Bee has unveiled the largest 4S Center in East Coast Malaysia. The Honda-Ban Chu Bee 4S center in the State of Kelantan offers Sales, Services, Spare Parts and Body and Paint. This brand new Honda 4S center will also offer customers more Joy of Buying and improve the after-sales service to accommodate the increase in demand for Honda vehicles in East Coast of the country.
Ban Chu Bee has a history with Honda that spans more than three decades, progressively developing their customer base as well as innovating on their product offerings and service to customers. The expansion to a bigger space on 152,460 square feet of land with a total build-up area of 62,200 square feet where Sales, Services, Spare Parts and Body and Paint center are housed under one roof is in line with Honda Malaysia’s approach towards providing more convenience for customers. Customers can enjoy a comfortable Customer Lounge, an Executive Lounge, complimentary Wi-Fi services, Kid’s Corner and Surau in this new Honda 4S Center.
A total of RM22 million was invested into the newest Honda-Ban Chu Bee 4S Center to provide upgraded sales and after-sales experience for existing and new Honda customers. The investments were in building, land, facilities, equipment and furniture. The Honda-Ban Chu Bee Honda 4S Center now has 20 service bays which includes five fast service, one tyre service, eight general repair and one air conditioning service.
Honda Malaysia sales in East Coast region have increased by 172% over the past couple of years. The first quarter of the year has been encouraging for the company thanks to the new BR-V, which has recorded some 15,000 bookings since its official debut in January. Furthermore, The new City has been well received by customers, and the model has checked close to 3,000 bookings in just three weeks from its official debut
Honda Malaysia’s Managing Director and Chief Executive Officer, Katsuto Hayashi said, “Last year, Honda Malaysia sold 91,830 units and of this total, the East Coast region contributed 8% with sales of more than 7,200 Honda vehicles. Kelantan contributed 34.6% towards this regional sales and Honda Jazz was the favourite among the customers here. In the past five years, Honda Malaysia sales in East Coast region have increased by 172%. Honda Malaysia started the year with good market acceptance in the first quarter of 2017,”
“With these two launches and another two more to come, we anticipate the market to grow, including in Kelantan. As such, the official opening of this new Ban Chu Bee Honda 4S Center with its bigger and expanded facilities is timely as they will be able to fulfill the increasing demands and needs of our growing customer base. The service intake for the year 2016 in Kelantan was 22,600; and with this new 4S Centre, we will now be able to cater for up to 100 vehicles a day or more than 22,000 service intakes a year,” he added.
The Honda-Ban Chu Bee 4S center can be contacted at 09-744 3337 or 09-744 5893. Visit them at Lot 1349, Jalan Pasir Mas-Salor Kota Bharu, Kelantan.