California has a long and devoted history with Prius as the golden state accounts for 40 percent of the nation’s Prius vehicles. Northern California is particularly well-known for its Prius population density. Toyota and Lexus have double the hybrids on the roads than any other auto manufacturer.
Pete Carey, Vice President and General Manager for Toyota Motor Sales, commented, “The Bay Area is home to hundreds of thousands of proud Prius owners, and we wanted to pay homage to the Prius this Earth Day. We wanted to celebrate this revolutionary vehicle and the folks behind the wheel who’ve always been our early-adopters, thinking bigger about their carbon footprint and environmental impact.”
After selling more than 3.5 million worldwide and helping steer the industry toward hybridization, Toyota is introducing another disruptor, the new fourth-generation 2016 Prius liftback. The new version of this global green icon takes the hybrid concept farther than ever with striking design, with expected higher fuel economy ratings, and greater ride comfort. New levels of driving satisfaction and refinement will reward the Prius faithful and surprise those new to the movement.
The new Prius is described as“Modern”, “Dramatic” and “Emotional”. The shape may be familiar, but the new Prius is longer, lower and wider than its esteemed predecessors, to offer more interior room and provide a more planted stance for handling agility. The 2016 Prius is anticipating fuel economy ratings of 4.5l/100km (52 mpg) combined. That’s better than any mass-produced passenger vehicle available without a plug. And, as before, the Prius sips regular-grade gasoline.
The new Prius’ premium interior debuts advanced technology complemented by features that are functional, fun and also delight the eyes. The wrap-around dash design, form-hugging seats, ease of controls and enhanced visibility combine to make the 2016 Prius a highly engaging automobile. The new Prius interior is much quieter than the previous model, creating an ideal environment in which to enjoy Toyota Entune multimedia and connectivity.
Safety is important, of course, and the 2016 Prius will be among the first U.S. models to offer Toyota Safety Sense P, a new multi-feature advanced safety package anchored by automatic pre-collision braking. TSS bundles cutting edge safety technologies including Pre-Collision System with Pedestrian Detection; Lane Departure Alert with Steering Assist; Full-Speed Dynamic Radar Cruise Control, and Automatic High Beams.
Edited: Toyota U.S.