2013 IGEM UMW Toyota Motor Ismet Suki with the Camry Hybrid UMW Toyota Motor recently made a resounding presence at the 4th International Greentech and Eco Products & Exhibition and Conference Malaysia (IGEM 2013), held at the Kuala Lumpur Convention Center. Aside from having the biggest exhibition area at the IGEM, UMW Toyota Motor debut the Camry Hybrid and Concept Plug-in Hybrid NS4 for the first time in the country.

The company has been an active participant in past editions of the IGEM, touted as the region’s largest green technology and eco products exhibition. The IGEM is well received in the country due to its preserverance to instigate Malayisa as a green energy hub.

Dato’ Ismet Suki, President of UMW Toyota Motor, noted, “Our decision to continue our participation in IGEM 2013 was not a difficult one. We have always been at the forefront of green technology in the automotive industry. As such, it comes naturally to be part of a platform such as IGEM, which provides industry players with the opportunity to showcase innovative and creative development in the green technology arena.”

Toyota Camry Hybrid debuts at IGEM 2013, and soon KLIMS ’13

He added that visitors to the Toyota booth, including the Malaysian Prime Minister Dato’ Seri Najib Tun Razak, took well to both the Camry Hybrid and the NS4 Plug-In Hybrid Concept models showcased. He elaborated that UMW Toyota Motor planned to offer the Camry Hybrid as a Completely Knocked Down (CKD) variant to the domestic market, which would allow for competitive pricing of the hybrid in the country. The Toyota Camry Hybrid is a 2.5L Full Hybrid vehicle, powered by Toyota’s renowned Hybrid Synergy Drive system; currently utilized in the Prius and Prius c.

Toyota NS4 Plug-In Hybrid shows off one of the brand’s future eco-friendly vehicles

The showcase of the NS4 Plug-in Hybrid, on the other hand, represented Toyota’s leverage on its research and development to portray what eco-friendly vehicles would be like in the not too distant future. Among its many features, the NS4 boasts advance technology and a forward-looking design that connects technology with people, and subsequently, people with society at large. Toyota’s Plug-In technology is the synergistic infusion between hybrid and electric vehicles.

Both the Toyota Camry and NS4 Plug-In Hybrids will be exhibited at the upcoming KL International Motor Show from 15 to 24 November at the PWTC (Putra World Trade Center).