The concept of a Caterham Seven set of the famous toy bricks was submitted to the LEGO Ideas system. Ideas which receive 10,000 votes of support from LEGO fans are then considered by the LEGO Ideas Review team, which selects the ideas that will make it through to production.
LEGO builder Carl Greatrix submitted the Caterham concept to LEGO Ideas and gained 10,000 votes between May and September last year. Thanks to the overwhelming response, the LEGO Ideas team has decided to pursue the project. “Carl is known in the LEGO community for his photo-realistic models of cars, trains and aircraft. He’s perfectly captured the classic British sportscar in LEGO bricks and now you’ll be able to own one too,” Mike McCoy, from the LEGO Ideas team, said:
Caterham Chief Commercial Officer, David Ridley, added, “The LEGO Company is one of the most iconic toy brands in the world so to have our car recreated in the legendary bricks is an enormous honor.”
“The great thing about LEGO toys is that they are timeless, it certainly isn’t just children who love it; we have a few of our team members who are avid fans despite being well into their 40s. If you know someone who has always wanted a Caterham Seven, you can now tell them you’re getting them one.”
With the product still under development, the exact styling details of the Caterham Seven LEGO set are yet to be confirmed. It will be available in toy stores across the UK later this year. The retail price and color scheme of the set are yet to be confirmed, as well.
For more details, visit www.caterham.co.uk to find out more about the LEGO Caterham Seven.