Sales in Europe increased 20 percent to approximately 64,000 vehicles, the most for a major market in percentage terms; including a 31 percent gain in Western Europe. Sales in China increased to approximately 88,500 vehicles, a 14 percent increase; and North America sales increased to approximately 368,000 vehicles, a 12 percent gain. Accentuating its luxury hybrid leadership, with almost 1 million hybrid Lexus vehicles sold to date, hybrid sales globally were approximately 149,000 vehicles and accounted for 23 percent of sales.
Initiatives spurred by the Japanese Luxury marque the past year included the first Intersect by Lexus brand experience space outside Japan opened in Dubai, UAE. This new two story space is located in the heart of the Dubai International Financial Center (DIFC).
Lexus named the first automaker winner of the Milano Design Award for Best Entertaining for its “Lexus – A Journey of the Senses” exhibit at Milan Design Week, the world’s largest design exhibition. Additionally, the first-ever Lexus Design Award Grand Prix winner was announced.
The third Lexus Short Films Series winners announced at the Napa Valley Film Festival. In 2013, Lexus Short Films was launched with the goal of supporting and nurturing a new generation of emerging filmmakers.
The ninth annual Lexus Eco Challenge registration opened with a chance to win $500,000 in grants and scholarships. Through the Lexus Eco Challenge, students will learn about the environment, team work and how they can take steps to make their communities better.
Lexus partnered with leading super conductive technology experts to create one of the most advanced Hoverboards ever. The Lexus Hoverboard is part of the global ‘Amazing in Motion’ campaign.
In addition, Lexus established “The Lexus Endowment” of $100,000 at the University of Maryland Eastern Shore (UMES), one of 19 schools that offer a PGA Golf Management program that covers a broad range of aspects of the golf enterprise, and the only historically black institution to offer such a program.
2015 saw the marque received its fair share of accolades, which comprised of ‘Best Compact Premium SUV’ in the Middle East, winner of the Car Environmental list, top recognition in the Autoindex in Sweden and Norway, and plenty more, elsewhere around the globe.
The previous year saw Lexus introduce the Lexus Safety System + in most of its new ranges. The Safety system + is a portfolio of active safety technologies designed to help prevent or mitigate collisions across a wide range of vehicle speeds. Other highlights for the past year included the start of production of the Lexus ES 350 production Georgetown, Kentucky, U.S.A.; new Lexus facility in the UAE; setup of first dealership in Ho Chi Minh City, Vietnam, as well as the opening of the first ever dealership in Santo Domingo, Dominican Republic.