The recently concluded Lexus Cup Golf Tournament saw four Malaysians grab the Asia Pacific title to bring the country’s rank up in the Lexus Cup league. The domestic contingent is made up of four winners from the Malaysian chapter of the Lexus Golf Invitational 2017, which took place in earlier August. This year, Lexus hosted a group of owners from various countries in Asia Pacific to the prestigious golf course of Montgomerie Links, located in the vibrant city of Da Nang, Vietnam.
The Malaysian team, which comprised of Hoe Kim Sun, Lim Beng Hor, Ong Chee Chang and Siah Chong Yee, ruled the show by defeating its Asia Pacific competitors, capturing the winners’ position and therefore making this Malaysia’s third consecutive team championship at the Lexus Cup. Although most of the tournament was graced by beautiful weather, the golfers still had to brave through occasional light showers and performed admirably.
Beside the country champion award, team Malaysia’s Hoe Kim Sun emerged as the Net champion. Hoe hails from Johor Bahru and is a proprietor, and of course owns a Lexus. “I never expected to win so when my name was announced, you can imagine my thrill! Prior to the tournament, I was only looking forward to enjoying the good game and the entire Lexus experience. The hospitality that we received, from exquisite dining experience to magnificent accommodation, were unprecedented and very well thought through. I’d like to earnestly thank Lexus Malaysia for the amazing trip, and I am definitely looking forward to future Lexus golf tournaments and events.”
Bringing the golf excursion to a differentiated level, Lexus golfers were additionally treated to a golf clinic hosted by Ladies Professional Golf Association (LPGA) golfers Brooke Henderson, Alison Lee, and Jessica Korda. Mastering techniques from the best in golf was arguably the next best experience for these Lexus owners. Partners and spouses of participants were thought of as well, as they were indulged with a creative Coffee Art Workshop and a Food Plating Workshop by celebrity chef Audra Morrice. A finalist in Masterchef Australia 2012, Morrice taught participants the craftsmanship in the culinary world.
As always, the Omotenashi culture was Lexus’ top priority at the Lexus Cup 2017, aiming to provide all guests with an episode that will be remembered for years to come. “To us at Lexus, the meaning of Omotenashi goes much deeper than just providing outstanding hospitality. As we continue to infuse this theme into all of our services and events, we take pleasure in getting to know each of our customers, rewarding them with the best, and taking them on special adventures that is uniquely Lexus. It is our standard principle that even after a sale is made, the good relationship we have with our customers is sustained and remembered,” said Ravindran Kurusamy, President of Lexus Malaysia.
Over the years, Lexus Asia Pacific Division (LAPD) takes pleasure in hosting the Lexus Cup, an exclusive annual golf tournament complete with unparalleled hospitality for Asia Pacific Lexus owners. It is one of the ways Lexus exudes its spirit of selfless hospitality, which directs the Lexus brand to connect with its customers on a level much deeper than just business-customer relationship.
In many ways, golf, also known as a ‘gentleman’s game’, echoes the Lexus brand and all it represents. The expert technique employed in the game reflects the true craftsmanship exhibited the brand’s engineering marvels; while the elating feeling of a hole-in-one emulates the adrenaline rush felt in the driver seat of a Lexus. Embracing this connection, Lexus brings amazing experiences from on the road to on the greens for owners to truly immerse themselves.
Edited: Lexus Malaysia