Luxury automakers Maserati has announced a major business expansion program in the excess of 5 billion Euros. The program includes production, electrification and autonomous driving technologies.
The production program set to take place in its home country is targeted for its electrified models. The models will be built at production plants in Modena, Cassino and Turin (Mirafiori and Grugliasco). All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems. Maserati’s all electric models will combine traditional highly appreciated Maserati driving dynamics together with next-generation battery electric technology.
Maserati spearheads Autonomous Driving
An important step for Maserati innovation is the level of Autonomous Driving. All new Maserati including the updated current models, will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist progressing to Level 3 with hands-off offering close to full autonomy, having the ability to manoeuvre in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.
In 2020, the Company will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid electric propulsion for the brand.
The first of the totally new Maserati to appear will be the eagerly anticipated sports car, packed with technology and reminiscent of Maserati’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain.
Next up will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the Brand thanks to its innovative technologies. An investment of approximately 800 million euros has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021.
After many years of success, GranTurismo and GranCabrio remain part of the Brand’s roots and these models will herald the full electrification era for Maserati. The All-New GranTurismo and GranCabrio will be produced at the Turin production hub. The Turin hub also produces current line-ups: Levante, Quattroporte and Ghibli.
Finally, Maserati is developing an entirely new customization program for customers seeking a one-of-a-kind level of exclusivity. A dedicated customization workshop will be created within the Modena plant.