|Italian Luxury Performance Auto makers Maserati has reported an uptrend in its sales portfolio for new and emerging markets in the Pacific and South East Asia. The previous year had been Maserati’s best sales performance to date. (click to enlarge)|
Compared to 2012, 27.5 percent more vehicles bearing the trident marque were delivered to new customers in the S.E.A.P (South East Asia, Pacific) region. Sales records were registered across the all markets, except Singapore, where sales were affected by a recent change in government regulation for taxation and financing. The region’s strongest markets in terms of sales volume were Australia and South Korea. South Korea also registered the strongest growth rates with 132.7 percent higher sales than in 2012.
Maserati’s best-selling variant of 2013 in the S.E.A.P (region, which includes South Korea, Thailand, Malaysia, Singapore, Indonesia, the Philippines as well as Australia and New Zealand, was the GranTurismo with 47.1 percent of regional sales followed closely by the Maserati Quattroporte.
Maserati expands in major S.E.A.P markets, predominantly South Korea and Australia
The successful 2013 launch of Maserati’s new flagship variant marked a milestone on the Italian brand’s transition from niche manufacturer to globally established luxury car maker. The sixth generation Quattroporte is available as Quattroporte S with 410 hp or Quattroporte GTS with 530 hp. Last year, the two-door Coupé range was enhanced by the race-bred four-seater GranTurismo MC Stradale and GranCabrio MC.
Umberto Cini, Managing Director Maserati Global Overseas Markets, remarked, “During the past 12 months Maserati has made a giant leap forward in the development of the SEAP markets. This historic sales record shows that we are on track for our global mission of producing 50,000 cars annually by 2015. To achieve this, we have heavily invested into the development of our latest models and our new state-of-the-art production facility in Grugliasco, Italy.”
By expanding the variants line-up as well as its dealerships, Maserati aims to open up its aspirational brand to a wider range of clients, thereby at least doubling its sales volume across the SEAP region by 2015. In South Korea alone last year, there were three spanking dealerships; quite fitting for the region’s fastest growing market.
Maserati Ghibli to make domestic premiere, courtesy of Naza Italia
Maserati’s brand new variant, the Ghibli, is slated to be the cornerstone of another projected record year for the current year. The Ghibli marks Maserati’s entrance into the E-Segment with an attractive pricing. Both versions, the Ghibli and Ghibli S, feature a new-generation twin turbo-charged 3.0-liter V6 petrol engine with 330 and 410 hp. It is quite possible that domestic Maserati distributors Naza Italia would bring this Super Sports variant to the country in a not too distant future.