Maserati has rolled out its 100,000 car at the Trident marque’s Avv. Giovanni Agnelli plant in Italy. The Giovanni Agnelli plant builds the Ghibli sports saloon and Quattroporte flagship sedan (saloon). A celebration was held by the Luxury Sport carmakers to commemorate the 100,000th vehicle to roll off the production line.
The 100,000th Maserati to roll off the plant’s production line was a white Quattroporte model year 2017, equipped with the 350 horsepower 3.0 liter V6 Twin-Turbo engine built by Ferrari. This special Quattroporte is destined for China, a strategic market for Maserati and of primary importance for the brand’s flagship sedan car.
“The Maserati brand’s impressive growth during the last few years has been one of the major developments at the Premium end of the market; the sixth generation of the Maserati saloon, developed here at Grugliasco, is the best-selling Quattroporte of all time and almost 70,000 units of the Ghibli, built here, have now left the production line, meaning that in little more than three years it has become the most successful Maserati of all time,” FCA Chief Operating Officer for the EMEA Region Alfredo Altavilla commented.
“With the Levante, the Brand has now moved into the SUV segment and the ‘Maserati spirit’ has also reached the Mirafiori plant, where the Levante is produced. The men and women who work here at the Avv. Giovanni Agnelli Plant at Grugliasco are already well aware of this,” Altavilla added, “because many of them mentored their Mirafiori colleagues during the production launch and build-up phases for the new Levante SUV, acting as ambassadors for the Brand’s craftsman-like care and attention to detail.”
As well as the AGAP, Grugliasco and Mirafiori, Turin plants, Maserati has a third production location at its historic headquarters on Viale Ciro Menotti in Modena, where the GranTurismo and GranCabrio sports cars are built.
Today, Maserati is a genuine Italian icon: a symbol of creativity, passion, innovation and style, values all reflected in the range. Thanks to a unique blend of craftsmanship, technology and obsessive attention to detail, it produces cars that never fail to thrill and inspire.
With the range-completing Levante SUV, alongside the new Quattroporte, the Ghibli, the GranTurismo and the GranCabrio, Maserati now covers every sector of the global luxury car market.