|Following the recent export announcement of the Mazda CX-5, Mazda Motor Corporation has affirmed a concurrent plan to begin selling cars in ten Asean countries of the S.E.A. (Southeast Asian) region, including Cambodia and Myanmar.|
The recent Mazda CX-5 export announcement, a joint effort between Mazda Motor Corp and Mazda Malaysia/Bermaz Motor, saw approximately 200 CX-5s ship out to neighboring country Thailand for the first time. The Mazda CX-5 in three versions has been produced at Mazda’s Inokom plant in Kulim, a town situated in the Northern State of Kedah.
In August, Mazda established a dealership in Phnom Penh, Cambodia, which led to the Hiroshima-based Auto maker’s re-entry into the Cambodian market. This further led to Mazda’s continued expansion into Myanmar and subsequently the other eight SEA markets into the first half of 2014. In Myanmar, pre-orders for Mazda vehicles will begin in November this year at a temporary dealership in Yangon with the opening of a first Mazda dealer planned for the first two quarters of 2014. The auto markets of Cambodia and Myanmar are expected to grow in line with the countries’ rapidly developing economies, therefore Mazda has made a ‘just’ decision at an early stage to establish a strong brand presence in the two countries.
Hiroshi Inoue, Mazda’s Executive Officer in charge of New Emerging Markets Operation (excepting Latin America) said, “It’s very gratifying to be able to offer Mazda products to customers in all ten Asean countries. In the previous fiscal year we broke our own sales records in leading Asean auto markets like Thailand, Indonesia and Malaysia. In terms of production in the region, the Mazda2, Mazda3 and Mazda BT-50 are being made in Thailand while Malaysia and Vietnam produce models such as the Mazda3 and Mazda CX-5.”
Mazda’s Structural Reform Plan was formulated in order to achieve the company’s mid- to long-term forecasts, and strengthening business in emerging markets is one of the key initiatives of the plan. Moving forward, Mazda will accelerate implementation of the plan to ensure steady growth.