mazda-fiat-join-forces-develop-alfa-romeo-roadster Mazda and Fiat join forces to develop Alfa Romeo Roadster

Mazda and Fiat join forces to develop Alfa Romeo Roadster

Mazda Motor Corporation (MMC) and Fiat Group Automobiles S.p.A. announced their intentions to jointly develop the Alfa Romeo Roadster from 2015 onwards. Mazda’s world renowned MX-5 Roadster which had been facelifted to incorporate an enhanced look and greater agility in November 2012 fits Fiat’s requirements for the open-top two-seater roadster project. Further, the facelifted MX-5 takes on a new aggressive front end with new lip & fog lamp bezels and provides more responsive acceleration and braking, as well as more effective pedestrian safety. New technologies included are; fine-tuned the acceleration management program for manual drive MX-5, the front-rear load distribution tweak and brake booster with return control.

The Alfa Romeo roadster developed by the joint Mazda-Fiat alliance is slated to begin at Mazda’s HQ in Hiroshima from 2015 onwards. The new Alfa Romeo roadster will be developed for the global market, and will be based on the architecture of the next generation MX-5.

The agreement foresees for both Mazda and Fiat to develop two differentiated, distinctly styled, iconic and brand-specific roadsters featuring rear-wheel drive. Powertrains will be based on specific proprietary engines of the two collaborative auto brands.

Through this contractual agreement, Mazda aims to enhance development and production efficiency and revitalize enthusiasm for open-top two-seater sports cars or roadsters around the world. For Fiat, this collaboration will permit the company to deliver a modern interpretation of the classic Alfa Romeo roadster, utilizing the latest technical solutions. In addition, Fiat aims to restore the downtrend Alfa Romeo marque to its former heydays and achieve the marque’s stated goals by 2016.