allcarschannel At the 2014 CES (Consumer Electronics Show) in Las Vegas, Nevada, Mazda will be exhibiting its next-generation car connectivity system, the Mazda Connect.

The CES descends on the City of Sin from 7 – 10 January and showcases a myriad of breakthrough consumer electronics, gadgets and technologies. Last year, the CES had approximately 3,000 exhibitors and was visited by more than 152,000 attendees through the four-day exhibition, according to the CEA.

Mazda Connect already instilled in the new Mazda3

The Mazda Connect, a next-generation car connectivity system, is already a regular fixture in the all-new Mazda3. And just for the CES, the Hiroshima-based marque will introduce an application platform that encourages the development of applications for use in vehicles. This will be the first time Mazda partakes in the CES.

Mazda Connect is designed to offer the convenience and fun of your smart phone in a form that is safe and appropriate for in-vehicle use. At CES, Mazda will display its new-generation Human Machine Interface (HMI), developed with safety as its top priority to allow the driver to deal with a wide variety of information while behind the wheel. The HMI minimizes the amount of time the driver’s eyes are off the road, and includes a 7-inch center display offering maximum legibility, a Commander Control designed to be operated entirely by feel, and an Active Driving Display or HUD (Head-up Display) which projects a virtual image of driving information above the meter hood. Safety and HMI requirements varies between marques and variants, and the application platform allows automakers to incorporate such information beforehand. This provides App developers with an environment that enables them to meet such requirements despite having no specialist knowledge in the field of automotive safety. Through this application platform, Mazda aims to offer drivers new intricacies of driving pleasure by allowing drivers to access their favorite apps whilst driving.

Mazda Connect compliments SKYACTIV Technology, KODO design and Proactive Safety

In addition, the Mazda Connect is one of the four key areas Mazda is focusing on in order to deliver customers a distinctive experience of driving pleasure. The related technologies implemented in its current vehicles included the SKYACTIV Technology, KODO – Soul of Motion design language and Mazda’s Proactive Safety features. SKYACTIV and KODO design was first included in the Mazda CX-5, whereas the Proactive Safety package which constituted the i-ELOOP and i-ACTIVSENSE was attached to the Mazda6 flagship sedan.