Mazda Emblem At the upcoming Frankfurt Motor Show in September, Mazda plans to unveil a new Crossover Concept, entitled KOERU. The new Mazda Crossover SUV Concept represents the Hiroshima-based manufacturer’s bold statement in an increasingly popular and competitive segment.

Koeru, in Japanese means “exceed” or “go beyond”, is a fitting name for Mazda’s latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value.

2015 Mazda Koeru

With its formidable KODO – Soul of Motion design, the Mazda Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda’s latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda’s patented driving fun.

Apart from the KOERU, Mazda will exhibit its new-generation variant line-up at Frankfurt Motor show. Highlights include the new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Vehicles on display also include CX-3, the 2015 Mazda CX-5 and a host current variants Mazda6, Mazda2 and Mazda3. Over at the technology exhibit, Mazda will put up the SKYACTIV-G 2.5, SKYACTIV-D 2.2 and SKYACTIV-D 1.5 for visitors to explore the benefits of ultimate efficiency and exemplary performance.

The Frankfurt Motor show is scheduled from 17 – 27 September, with press days a couple days prior to the public showcase. Main exhibition for this year’s show is  “New Mobility World”, which presents the most important developments and innovations in the ever-changing world of mobility. On a total area of 30,000 square meters, including Hall 3.1 and the 12,000 square-meter outdoor circuit, the new exhibition concept will be built around the five themes of the Connected Car, Automated Driving, E-Mobility, Urban Mobility and Mobility Services. At the New Mobility World exhibit, visitors to the Motor show can experience the most important topics and trends in mobility. As well as the automotive industry, companies such as Google, Deutsche Telekom and Samsung will display their contributions to the mobility of the future.