|Mazda Motor Corporation yesterday announced that Mazda Atenza (Mazda6) was selected the 2014 RJC Car of the year in the final voting by the Automotive Researchers’ and Journalists’ Conference of Japan, known as RJC, a non-profit organization consisting of Japan-based automotive critics and journalists.|
‘Atenza (Mazda6)’ is the flagship variant that comes with Mazda’s new generation technology ‘SKYACTIV’ and the new design theme, ‘KODO.’ Offered with a full suite of SKYACTIV technology such as ‘SKYACTIV-G’, highly efficient yet a powerful new generation gasoline engine, or ‘SKYACTIV-D,’ an environmentally-friendly diesel engine, the large sedan delivers exemplary and spirited driving dynamics, together with high quality ride comfort. Aside from the SKYACTIV technology, the Mazda6 is instilled intuitive features such as the i-ACTIVSENSE, i-STOP and i-ELOOP.
Mazda6 2014 RJC Car of the Year recognition
Since its launch in last November and domestically in March, the sales of the Atenza (Mazda6) remains encouraging around the globe and in the country. The variant received more than 24,000 units of orders as of the end of October on a global scale, which is almost twice as much as the annual planned sales of 12,000 units.
Eligible models for RJC Car of the Year this year are mass production vehicles which were launched between 1 November 2012 and 31 October 2013. The latest RJC Car of the Year award represented the sixth time that Mazda had won the recognition, with the Mazda2 (Demio) taking the last award in 2007.
Mazda6 continues to perform well on the domestic front
On the domestic front, the Mazda6 is available in three versions; the Mazda6 2.0l, 2.5l sedan and Mazda6 Grand Tourer. The Mazda6 has been one of the most popular D-segment cars in the country since it premiered in March. Bermaz Motor, distributors of Mazda vehicles, has expressed some form of plans to locally assemble the large sedan in the near future to reduce the hefty price of this premium Japanese large sedan. Currently, the Mazda3 and CX-5 are the variants assembled at the Kulim plant with the Mazda6 CKD (Completely-Knock Down) program somewhere in the pipeline. The locally assembled Mazda CX-5 has been so overwhelmingly well-received that a buyer now has to wait at least 4 – 6 months upon signing up for a new CX-5.