McLaren design tour_2 McLaren will open doors to the secretive design studio through a series of exclusive events held at a number of its European retailers throughout this year. The McLaren Design Tour commences on 3 May at McLaren Paris with an exclusive program hosted by the team responsible for taking the thrilling designs from sketch to production.

Invited guests will be provided with an unparalleled insight into the McLaren design philosophy and taken through a series of workshops covering various design aspects such as concept sketching or clay modelling. The exclusive programme will also include viewing opportunities of McLaren models, including the recently-launched McLaren 570S Coupé from the Sports Series.

Jon Pollock, Regional Director, Europe at McLaren Automotive, said, “Beautiful design has always been an integral part of McLaren DNA and I’m excited to explain its philosophy through the McLaren Design Tour. The new 570S Coupé was named Best of the Best at this year’s Red Dot Awards and through events like this we can ensure that our discerning customers continue to stimulate us from the design standpoint.”

The McLaren Design tour, by invitation only, kicks off in Paris on 3 May, followed Dusseldorf, Germany on 20 May, then Zurich, Switzerland on 26 May. For the June leg, the McLaren design tour moves to the Principality at Monaco on 16 June. The concluding leg set for July will be held at McLaren Frankfurt, McLaren Stuttgart and McLaren Zurich on 2 July.

Last year proved to be a year of unprecedented growth of McLaren’s product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1 GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third, and final, model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of the year saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1 was completed, closing what has become a defining year for the British brand.

Source: McLaren