McLaren Sports range goes into production

McLaren 570S Coupe Launch 201 McLaren has affirmed its plans to produce the Sports Series line-up at the Production Center in Woking, U.K. The first production variant of the McLaren Sports series is the 570S Coupe, followed by the 540C Coupé and another bodystyle in 2016.

The first McLaren 570S Coupé to roll off the production line has been delivered to a retailer in the UK and, even before the first customer handover takes place, the global retailer network is holding over 1,000 orders for this superb new addition to the McLaren range.

The start of production of the new Sports Series heralds a new chapter in the short history of McLaren, as well as completing its three tier product strategy of Ultimate Series, Super Series and Sports Series. When the full Sports Series family is complete by next year, it is forecast to more than double the annual volume of McLaren to more than 4,000 cars per year.

Jolyon Nash, the Executive Director, Sales and Marketing at McLaren, commented, “The start of production of the new Sports Series cars is a pivotal moment for McLaren Automotive. In our short history, we have produced a range of supercars and hypercars targeted at a core, enthusiast buyer.”

“Since 2011, our sales have increased year-on-year with corresponding developments in revenues and profits. The Sports Series is targeted towards a new buyer and opens McLaren up to the sports car market that we have not served to date. The buyer of a Sports Series model will still experience the benchmark performance and driver engagement delivered by every McLaren variant, but will also notice the increased usability and practicality that differentiates it from our existing cars.”

The Sports Series is priced from 126,000 pounds for the 540C Coupé rising to 143,250 pounds for the 570S Coupé. On the domestic front, McLaren Supercars are distributed by Sime Darby Auto Britannia (McLaren Kuala Lumpur); establshed in September 2013. McLaren KL has made available several variants of the Woking-built Supercars in the country, namely the MP4-12C, McLaren P1 and the 650S.

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