In observation of Mercedes-AMG’s 50th Anniversary, the Three-point Star presented the Mercedes-AMG GT Concept at the Geneva Motor Show. The latest show car is the third model series after the SLS AMG and AMG GT being completely developed at the company’s headquarters in Affalterbach. The designation and fundamental design elements on the front and rear end denote the family affiliation to the AMG GT. Meantime, the “EQ Power+” identifier on the mirror cam indicates the increased performance that can be expected from hybridization at AMG.

The exterior design stands out with extremely muscular proportions, a large volume plus sensuous and simultaneously reduced surface styling. The concept car represents the design philosophy of Sensual Purity and lends it the added performance characteristic of AMG.

At the front, the highlights include the Panamericana grille with vertical ribs painted red on the sides, the new configuration of the extremely slim main headlamps and the side air gills in the front apron. The bonnet reaching right to the wheel arches underscores the decidedly sports car genes together with the two powerdomes. The Mercedes-AMG principle that fascination is always linked with function also applies to the study. Proof of this includes the moving radiator shutters in the center and side air intakes, which improve the aerodynamic and thermal efficiency and are inspired by the active air control system Airpanel in the AMG GT R.

With the “nano active fibre technology” Mercedes-AMG is presenting future-oriented daytime running lights for the first time. This is produced by a special bright light system in a freely styled light cord. The three-dimensional illumination effect lends the AMG GT Concept an autonomous light signature, which is flanked by numerous further measures in the high-tech headlamp. The turn signal light function is integrated at the top edge. The serial turn signal pulse (“flashing light indicator”) has again been enhanced and impresses with its extremely rapid sequence. Moreover, two tubular rod lights illuminate the road surface directly in front of the car and constitute the driving light together with the large LED main headlight and its lens system. A golden sail-shaped badge supplements the individual impression, and a red AMG logo denotes attention to detail. Overall the front headlight is a three-dimensional multilayered high-tech component.

The width-biased rear assembly also cites the unmistakeable AMG GT look with the extremely slim horizontal tail lights and the shape of the tailgate. The rear light also has the new light technology, which is located beneath the three-dimensional lens of the rear lamps. A ribbed cooling module is integrated into the lens to guide the waste heat to the exterior. Further design elements at the tail end are the wide carbon-fibre diffuser curved downwards at the sides and the centrally arranged tailpipe trim reminiscent of the Mercedes-AMG GT R.

From the side, the crouched, dynamic greenhouse with its steeply sloping roof line and the slim layout of the frameless side windows emphasise the dynamic forwards thrust of the AMG GT Concept. The tapered side drop and the broad rear shoulder in the area of the flared wheel arches reinforce the muscular expression. In all, the roof, A‑wing of the front spoilers, rear diffuser and side sill panels in high-quality yet light carbon fibre make the connection with motorsport.

The very expressively styled wheels in a fine-spoke design allow a good view of the AMG ceramic high-performance compound brake. The brake callipers are painted in a bronze color and bear the “AMG Carbon Ceramic” lettering.

The drive system of the AMG GT Concept represents a completely new development. After the F1 car, the show car is the second AMG model to bear the new designation “EQ Power+”, which all performance hybrids from Mercedes-AMG will be given in future. The performance hybrid system combines the powerful 4.0‑liter V8 biturbo engine with an additional powerful electric machine and thus ensures extremely immediate response and offers an extraordinarily high system performance. The sprint from 0 ‑ 100 km/h can be mastered at a super sports car level by the AMG GT Concept in less than three seconds. In addition, the fully variable AMG performance 4MATIC+ all-wheel drive is supported by the electric motor.

The energy storage unit is more powerful than conventional hybrid batteries, but at the same time more compact and lighter. On a modular basis the system is scalable upwards, so that the performance and capacity of the battery can be adjusted to meet specific requirements of customers or certain markets. The charging of the battery during the journey occurs on the one hand via brake recuperation, but on the other hand also with the aid of the combustion engine if the battery charge has dropped beneath a certain threshold value.

Three operating modes can be preselected via the electric drive unit: the AMG GT Concept either drives purely electrically or only with the combustion engine or it optimally combines both drive sources with one another as a hybrid.