Mercedes-Benz Malaysia achieves a growth 41 percent in first quarter of 2016

2016 Mercedes--Benz Malaysia first quarter results Mercedes-Benz Malaysia (MBM) again topped the Premium Car segment in the country for the first quarter of the year. Following the introduction of four new models and three dealerships, MBM continues to hold pole position in the first three months of the year.

Following a record 2015, MBM have successfully maintained the lead in the country’s premium automotive segment, recording a healthy growth of 41% in the first quarter, with total sales of 2,658 units. This total number of units translated to a market share of 2.3%, an increase of 0.5% versus previous year.

Leading MBM’s encouraging Q1 performance was the locally produced limousine segment. The ‘bread-and-butter’ models recorded a collectively growth of 26%, delivering a total of 1,814 units. The C-Class emerged the volume leader in this segment with a total sales of 1,359 units, a phenomenal growth of 871%. The locally produced E- and S-Class delivered 260 units and 195 units respectively.

The Mercedes-Benz Compact Cars continued to delight the market in Q1 recording a healthy growth of 59%, delivering a total of 664 units. The recently launched A-Class led the pack, registering impressive sales of 300 units, a 38% increase compared to the same period last year. The CLA continued to maintain robust growth with a 200% increase from Q1 2015, selling a total of 183 units. Mercedes-Benz’s compact SUV, the GLA, recorded a strong 77% increase during Q1’16, to 159 units, from 90 units during the same period in 2015. Since its launch in January, the new Mercedes-Benz SUVs have been very well received by the Malaysian market. In Q1, MBM delivered a total of 170 SUVs to customers, comprising 121 GLC and 49 GLE units. The striking Mercedes-Benz Dream Cars line-up continued to maintain a steady momentum in Q1’16, with 20 units delivered to customers.

In the first quarter of 2016, two revamped Mercedes-Benz Cycle & Carriage Bintang Autohauses were launched. Carrying the latest Mercedes-Benz corporate identity and featuring upgraded showrooms and customer lounges, upgrading the Mercedes-Benz Cycle & Carriage Bintang Autohauses in Petaling Jaya, Selangor and Georgetown, Penang required a total investment of RM11 million. In the same quarter, MBM and Cycle & Carriage Bintang also introduced the all-new Mercedes-Benz City Store, a fresh new concept and customer experience which was built with an investment of RM4.3 million.

“In the year that the Mercedes-Benz brand celebrates its 130! Years of Innovation, Mercedes-Benz Malaysia renews our commitment to the Malaysian market. We will continue to focus on key customer touch points through our dealer network. We will be continuously upgrading our existing dealerships, and we will continue to provide customers with not only The Best products, but also The Best customer experience,” Dr Claus Weidner, Mercedes-Benz Malaysia President and CEO, concluded.

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