Mercedes-Benz Malaysia in the first decade
During the decade, MBM also manages the import, assembly and distribution of Mercedes-Benz commercial vehicles and the Mitsubishi Fuso commercial vehicles line-up. From a mere 298 units, MBM has pushed it up to 2276 units in a matter of a decade.
In the company’s investment initiatives, a total RM480 million has already been invested to assemble, distribute, market and service Mercedes-Benz in the country. MBM has allocated a further RM280 million for future initiatives from now till 2016. Of the RM280 million in investments over the next three years, RM80 million will be spent to upgrade the Pekan plant to facilitate the production of the new C, E and S-Class models while the remainder is for the expansion and upgrading of the dealer networks. MBM’s President and CEO Roland S Folger said while there were many firsts to mark and celebrate the accomplishments of MBM, the focus is on the future to mark the second decade.
Amongst the major milestones through the years initiated by MBM in the country included; the assembly of the first V8 powered car in the form of the S500L, the introduction of contemporary Autohauses, the promotion of haute couture (the Mercedes-Benz Fashion Week) and the advent of Mercedes GP Formula One Team.
In the production of Completely-Knock Down Mercedes-Benz-es, MBM is one of the premium automotive segment manufacturers mastering the entire completely knock down production process in the country including in-house body and spray painting. The plant complies with Mercedes-Benz’s International Standards to ensure that the quality of the locally built up models are on par with those produced in Germany or any other Mercedes-Benz production plant worldwide.
MBM has the largest dealer and service network among premium distributors. MBM and its dealers jointly invested some RM230 million to set up 27 Autohauses across the country, up from 18 in 2003. In time to come, more than RM200 million will be invested to refurbish existing dealerships and also roll-out the Mercedes-Benz Presentation Systems II (MPS II). More recently the Cycle & Carriage Bintang Batu Caves showroom became the first of the many Mercedes-Benz dealers to adopt the MPS II.
On the subject of customer satisfaction, MBM and dealers have kicked off the “My Commitment, My Service” initiative that’s aim at enhancing service culture and instilling pride among MBM and dealers’ employees. Engagement conferences and benchmarking surveys are two monitoring systems to evaluate progress and maintain momentum of the customer satisfaction program.
Having assumed control of the Apprentice Training program in 2003, MBM revamped the curriculum and length of training from a two-year basic automotive training program and a 10-month Electric/Electronic Automotive Training (EAT) top up module with a three-year diploma in Automotive Mechatronic Training (AMT). For compliance matters, MBM was the first in the automotive industry in 2011 to adopt the integrity pledge with the Malaysian Institute of Integrity to promote ethical and business practices.
Besides being a leading marque in the premium and luxury segment, MBM is an active supporter cum participant in haute couture events and fashion catwalks in 30 countries worldwide, such as; the acclaimed Mercedes-Benz Fashion Week in Berlin and New York.