Mercedes-Benz Malaysia 3rd quarter updates Despite the weakening of the Ringgit against the US Dollar, Mercedes-Benz Malaysia (MBM) continues to retain its market leadership in the Premium segment. The company even initiated price reduction for selected variants: namely the C 200 Avantgarde, C200 Exclusive and C250 AMG, which are now priced at RM248,888, RM252,888 and RM287,888, respectively. The current reduction   tallied between RM 40,000 – 50,000 when compared to previous price structure.

Mercedes-Benz Malaysia’s Vice-President of Sales and Marketing Mark Raine were on hand to reveal the move to further slash prices for MBM’s top selling variant during a presentation of MBM’s 3rd-quarter results for the year. Through three quarters of the year, MBM maintains its consecutive four-digit sales figures, with 3,033 units sold.

The figures are part of the increase of the manufacturer’s year-to-date passenger car sales which saw a growth of 70 per cent to 8,196 units from the 4,817 units sold in 2014. As of August 2015, the company has successfully sold 7,194 units , surpassing the 6,932 units sold throughout 2014 and setting the year as another record breaking year.

For the Q3, the 3,033 units represent a growth rate of 109 per cent compared to the same period last year. The variants that helped drove the numbers were the locally assembled C-, E- and S-Class; which contributed the majority of 2,188 units. At the top, the C-Class registered 861 units, a 210 per cent increase from 2014, followed by the E-Class with 679 units (an uptrend of 72 percent).  Next up, the S-Class delivered 648 units for Q3, which represented an increase of 127 percent.  MBM recorded the highest cumulative sales for the month of September, with 235 units delivered.

With further markdown of the C-Class range, MBM is expecting greater demand for its best selling variant in the fourth quarter and beyond. As part of the continued commitment to the market and its customers, MBM has recently introduced the locally-assembled base C200 Exclusive, with an outstanding price tag. Furthermore, MBM has planned to introduce another version of C-Class, the C250 AMG, in a not-too-distant future.